Allen Finn
Allen does marketing and yells at Claude at Recharge. He fell into the Shopify ecosystem ~5 years ago and hasn't managed to escape. Before Recharge, he did marketing at Skio, Triple Whale, and a couple of startups that didn't work out (a few of his own making). He lives in Concord, New Hampshire, with his wife, two kids, and two Bernedoodles named after tertiary Mad Men characters.
Role at Recharge
Director, Marketing
Posts by Allen
Electrolyte brands are multiplying faster than their subscribers
How do backup payment methods affect involuntary churn?
Subscription churn is front-loaded: the first reorder matters more than acquisition
The wellness-ification playbook: why ‘functional’ products don’t make stickier subscriptions
Recurrence, not growth, is the consumer IPO qualifier
Supplement subscriptions have the leakiest first reorder (but investors don’t seem to mind)
Custom analytics reports: the 4 subscription reports worth building first
Shoppers said they’d gift a subscription for Father’s Day. The data says they didn’t (well, not really)
Health and wellness is the biggest category in subscriptions (duh), and the supplement boom is why
Shopify’s betting agentic commerce will become the default for product discovery. What does that mean for subscriptions?
Why “protein-plus” retains subscribers 36% better than protein alone
GLP-1s are quietly recomposing your subscription carts (and your topline revenue’s hiding how)