As we move into 2025, it’s time to refocus and take action to optimize your subscription program. Subscriptions are a proven way to drive revenue, build brand loyalty, and create sustainable growth.
But to truly elevate your business, you need to tackle key areas that will reduce churn, acquire subscribers, and spotlight your subscription program like never before. Here are three resolutions every ecommerce expert should set for 2025:
1. Take action against passive churn
Churn is a reality of a subscription program, but don’t let happy subscribers fade away due to failed payments. You can radically reduce passive churn by implementing our Failed Payment Recovery tool.
By retrying failed payments at optimal times and automating recovery emails, you will capture failed payments and improve retention without lifting a finger.
2. Clone your best-fit customers
Okay, not literally, but you can get *pretty* close. Pay attention to what you learned about your subscribers (a.k.a. your best-fit customers) this year. By understanding who they are, what they love and how they engage, you can build products, marketing messages and incentives to attract people just like them.
Go a step further and leverage subscribers as ambassadors via a referral program to easily incentivize them to refer their friends, turning your happy subscribers into a marketing superpower.
3. Put subscriptions in the spotlight
When subscriptions are the star, you’ll easily turn casual shoppers into loyal subscribers. Our Subscription Widget 2.0 helps boost conversion by displaying the deets of your subscription program right on the product page, with customization that aligns with your brand aesthetic and seamless A/B testing to refine your offers
But the party doesn’t stop with the PDP—our Grow tools support selling subscriptions throughout the customer journey, both in-cart and post-purchase.
To fully realize these resolutions, consider upgrading to the Pro plan or adding our Retain package. These tools unlock advanced features that will supercharge your efforts and help you make 2025 your best year yet!
