ChargeX Roadshow

What if the retention playbook you borrowed isn’t failing because of execution, but because it wasn’t built for your customer in the first place?

In this session, JR Garcia, Head of Customer Support and CX at OneSkin, shares how listening closely to customers has shaped a subscription experience that’s tailormade for their customers. From expectation gaps to personalized intervention logic, this conversation is for operators who are ready to move beyond borrowed tactics and build a strategy that fits their brand.

In this session, Arda Bulak, Director of Retention at Create Wellness, breaks down the system behind a 25% improvement in save rate — built not by a big team or a big budget, but on iteration speed. This is a masterclass in how to use AI and your existing tools to turn your cancel flow into a learning engine.

What if the best thing you could do for your brand was show people exactly what’s in it, and make your competitors look like they have something to hide?

Nick Mares, founder of Kettle & Fire, shares why he built Light Labs: a platform designed to make product testing accessible, actionable, and a tool that drives brand growth. This is a conversation about transparency as strategy — not a values play, but a lever that lifts acquisition, deepens retention, and produces the stickiest customers in the market.

As subscription brands expand into retail and marketplaces, the personal customer relationship that drove early growth gets harder to protect, and the pressure to compete on price gets louder. Balance of Nature took a different approach: build additive value that gives customers a reason to buy direct. In this session, hear how Balance of Nature worked with iamota to redesign their membership and rewards programs from the ground up.

How are today’s fastest-growing subscription brands getting more value from every customer? Jordan Narducci gets hands-on with the tactics behind stronger retention, higher spend, and repeat purchase. We’ll unpack real brand examples and the specific moves you can take back to your own business.

Alan Lin, Founder of Liquid+, breaks down the organic content formula that took his brand from a $150K investment to $1.5M in annual sales in under a year with limited ad spend. From testing product-market fit to curiosity loops to conversion, this is a playbook for brands who want to perfect their messaging, maximize their profit and stand out on social media.

Retention used to be a feature you configured. Now it’s an operating system you run. In this session, we’re unpacking our big AI bets and how we’ve built a system that gets smarter with every subscriber.

Operationalizing trust as a system helps leaders uncover opportunities, prioritize smarter experiments, and take better risks. By examining the customer journey, teams can better understand how trust shapes decisions and explore new ways to strengthen it.

Your category winners—Good Ranchers, Bubs Naturals and Auri Nutrition—share the bold ideas, disciplined execution, and collaboration behind how they’re redefining ecommerce. 

Jeff Byers built Momentous into a 9-figure brand investors wanted to back. He’ll share what he intentionally designed to make the brand fundable, the 2-3 levers that unlocked capital, and what founders should stop optimizing for.

Disciplined, value-led strategies that build sustainable growth, protect brand equity, and drive revenue without relying on constant discounts or short-term promotional spikes.

Walk through the retention transformation that saved 6-figures of MRR in 30 days, drove a massive spike in post-purchase revenue, and turned a fragmented tech stack into a revenue protection engine.

If your brand isn’t structured for AI search, you’re invisible. This session reveals how to win AI-driven discovery: schema markup, content formats, and infrastructure shifts that make your brand findable in ChatGPT, Perplexity, and Google’s AI Overviews.

Creative storytelling and a cohesive brand narratives that shape customer journeys, strengthen subscriber relationships, and drive sustainable growth for today’s breakthrough brands.

Perelel implemented a rigorous testing framework across acquisition, conversion, and retention. The result: clearer insights, smarter prioritization, and subscriber growth that compounds over time.