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LOLA leverages A/B testing to save 23% of subscription cancellations

Kelly Murphy, General Manager at LOLA, shares how the brand uses subscription models to offer essential period care products that customers can “set and forget.” Kelly dives into how LOLA leveraged Recharge’s Cancellation Prevention tools and A/B testing to drive a 23% save rate using optimized offers. Learn how working closely with the Recharge team has helped LOLA fine-tune its subscription experience and gain valuable insights into customer behavior, leading to higher customer satisfaction and retention.