Recharge Mission

Grow your business by creating a seamless buying experience.

Quickly enable subscription offers

Set up in minutes, then connect to your existing tech and the most popular payment processors.

  • Roll out subscriptions in minutes

    Recharge was designed to let your store offer subscription products with a few clicks. You can start selling subscriptions in minutes. There’s no heavy customization or professional service required—our Developer Hub has all you need to get started.

  • Support all the major payment processors and methods

    We support the following payment processors: Stripe,, Braintree by Paypal, and Shopify Payments. We also support credit cards, Apple Pay, Google Pay, PayPal, SEPA Direct Debit, and iDEAL as payment methods.

  • Integrate with top commerce tools (Klaviyo, Gorgias, Avalara, and more)

    Recharge provides built-in discount, taxes, and shipping engines as part of our subscription payments solution. We also integrate with top commerce tools in these categories to support a best-of-breed commerce stack. Connect us with technologies you’ve already implemented, like Klaviyo, Gorgias, Churn Buster, and Avalara (just to name a few), so your business runs seamlessly.

Increase lifetime value & customer engagement

  • Let customers manage their own subscriptions

    Your customers often need to add to their orders, update their payment details, or change their shipping information. We make it easy for them to do this with RechargeSMS or via a customer portal. With RechargeSMS, subscribers can simply reply via text message to update their orders to include a one-time product, swap products, change their shipping address, and more. For your customer portal, you can choose from pre-built templates or create a completely customized experience from scratch to fit your brand.

  • Grow AOV through upsells

    We make it quick and easy for you to increase average order value; for example, allowing your customers to combine one-time and subscription items in the same shopping cart. These simple upsell workflows let your best customers try more of your products without making it feel like a big commitment.

  • Keep everyone in the loop

    Ensure that your customers are always kept up-to-date about their subscriptions with our SMS and email notifications. Automatically notify your customers about upcoming charges, card declines, and other common scenarios. Set automatic alerts for yourself if customers cancel their subscriptions or if there’s an error in processing a payment.

Reduce customer churn

Create brand loyalty by meeting your customers where they are.

  • Allow customers to swap products

    Customers will sometimes try to cancel a subscription when they’re actually interested in trying a different product. Not being able to figure out how to swap leads to unnecessary churn. Make it easy for your customers to change which product they’re subscribed to when they try to cancel.

  • Improve payment conversions with automatic retries and dunning

    When a charge is declined, Recharge will automatically retry the charge based on intervals that you set. We can also notify your customer that the attempted charge failed and try to get their updated payment information. If you’re looking for more advanced payment recovery methods, we also integrate with tools like Churn Buster.

  • Simplify the login process

    Passwordless login allows customers to easily login to their customer portal using a 4-digit authentication code sent via SMS or email. Customers can easily access their customer portal to make changes to their subscription, increasing LTV and decreasing churn.

Measure performance & optimize your business

Gain actionable insights that help you meet your customers’ needs.

  • Get insight into revenue, customers, and subscriptions

    Track all your key performance indicators with our analytics suite. We’ll show you in-depth sales breakdowns, total refunds, average order values, churn rates, and much more. We’ll even help you project future revenue based on historicals! All the data you need to run and grow your business is in one place.

  • Understand your customers like never before

    Knowing what the numbers are is one thing—knowing why is another. Recharge tells you why your customers cancelled, how much of your churn is due to failed charges, how many of your customers are skipping deliveries, or how many are swapping for other products. We empower you to win back lost customers like never before.

  • Track product performance in real-time

    Which products are selling? Which ones aren’t? Which one has the highest retention? Which have the highest churn? Answer all of these questions with one glance in our product analytics dashboard.

  • Use powerful APIs to get any job done

    We provide a powerful set of APIs so you can customize your subscription offering any way you want. Build a custom checkout flow, create your own workflows like post-purchase upsells, design your customer portal exactly how you envision it, query store performance data to do in-depth analysis—anything goes!