Growth Guides

Your guide to maximizing LTV

While both AOV and retention will help contribute to a high LTV, converting more customers to subscribers is the most important first step and the largest impact you can make on LTV overall. Subscribers buy more and retain longer than other customers. The tips in this guide can shape your approach to subscriber acquisition and beyond.

Quick wins

Offer a subscribe-and-save discount or subscriber perks like free shipping to incentive subscriber conversion.

Incorporate direct checkout links into social, email, and web campaigns to expedite subscriber acquisition.

Create Flows to build delightful experiences such as free gifts and discount offers into the subscription journey for your highest value customers. Pro & custom plans only

Variant the subscriber cancellation experience to provide more compelling offers to your highest value customers before they cancel using Flows. Pro & custom plans only

Introduce customers to a range of subscription products at once by selling a one-time purchase bundle such as a “best sellers” collection: Bundles one-time purchasers LTV is 2.7X that of non-Bundles one-time purchasers. Pro & custom plans only

High-reward projects

Attract more subscribers by highlighting subscriptions on your front page.

Convert more customers to subscribers with detailed product pages and custom elements answering common questions.

Upsell one-time purchasers to subscriptions from the cart page.

Use Recharge events in Klaviyo to power win-back and abandoned cart campaigns.

Create and promote gift subscriptions and enable your high-value customers to introduce similar potential customers to your brand.

Recommended learning

Automations for LTV with Flows Offering gift subscriptions

Your guide to improving retention

Your guide to increasing AOV

Increase your return on every acquired customer by expanding your wallet share of their purchases. If your store offers many products but your subscribers are typically only subscribing to a single one, focusing on AOV can have a big impact on your profit margins. There are so many ways to tackle increasing average order value. In this guide, we’ll focus on the six most important steps for any Recharge merchant.

Quick wins

Require a minimum order value for your discount codes.

Create multiple subscription plans at the variant-level with increasing discounts for more frequent or larger volume orders.

Promote upsells to subscribers from their customer portal using Affinity Portal at any time, or at key customer journey milestones with Flows: Merchants using the Affinity theme see an 8% increase in AOV. Pro & custom plans only

High-reward projects

Leverage Quick Actions in your Klaviyo emails to upsell specific products to subscribers.

Match complimentary products together with Bundles to encourage products to try a larger portion of your product catalog. Bundles subscribers are 33% more likely to explore other products and pricing models than other subscribers. Pro & custom plans only

Provide loyal subscribers free samples of new or complimentary products seasonally or after subscriber milestones using Flows. Pro & custom plans only

Recommended learning

Increasing AOV with Bundles Automations for LTV with Flows

Start with a key metric

Your guide to maximizing LTV

Quick wins

High-reward projects

Recommended learning

Your guide to improving retention

Proactive customer experience enhancements

Intervening with customer churn in real-time

Recommended learning

Your guide to increasing AOV

Quick wins

High-reward projects

Recommended learning

Find an agency to help you grow your subscribers

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