Bring lapsed subscribers back into the fold
Win Backs delivers irresistible offers on personalized landing pages. It’s the smoothest reactivation experience on the market.
*Win Backs is a paid add-on for Pro & Custom subscription plans
Conversion rates up to 35% for top brands
There are 7 lapsed subscribers for every active one
They know your brand. You know how they shop.
With Win Backs, your biggest source of new subscribers could be former subscribers. All you need to do is give them a reason to come back.
Reactivate subscribers with zero friction
Win Backs lets customers resubscribe without even logging in, and it processes charges immediately—no delays, no fussing with billing cycles, just clicking and ordering.
Speak directly to lost customers
What’s better than selling to customers you already know? Pinpoint products, benefits, and deals they'll love based on their shopping history, then showcase them on personalized landing pages that make it a no-brainer to come back.
Target, build, & optimize
Use customer data to offer incentives tailored to their preferences, habits, and cancellation reasons. Then A/B test offers and landing pages to find the ones that drive results.
Create win-back experiences your way
Build campaigns and deploy notifications directly in Recharge, or handle outreach with third-party tools like Klaviyo. Either way, you can endlessly customize notifications, landing pages, and incentives.
See what's possible with Win Backs
Endless options to craft the perfect campaign.
Find the sweet spot with auto-increasing discounts
Tempt customers with automated drip campaigns that offer increasingly larger incentives over time.
Drive repeat purchases with multi-order incentives
Offer ongoing bonuses like discounts or free shipping to encourage even more repeat purchases.
Show off your latest & greatest products
Let customers know what you’ve added since they left—even offer free samples to sweeten the deal.
Offer attention-grabbing alternatives
When a subscriber stops using a product, show them something else they’d like—plus a discount for good measure.
Cross-sell complementary products
Outfit your landing pages with carousels that highlight the perfect items to go with past purchases.
Compare your options
Win Backs
Start winning back subscribers today