Meal kits

Evan Rosenstein October 24, 20251 minute read

What is a meal kit?

A meal kit is a subscription-based service that delivers pre-portioned ingredients, recipes, or prepared meals directly to customers on a recurring schedule. The model blends convenience, customization, and lifestyle alignment, allowing subscribers to enjoy fresh, chef-curated meals without the complexity of meal planning or grocery shopping.

Meal kit businesses rely on recurring orders to drive predictable revenue while offering flexibility for customers to adjust menus, delivery dates, and dietary preferences. Beyond logistics, successful meal kit brands use personalization and digital engagement to build loyalty and reduce churn.