LTV Calculator

Increase lifetime value with Recharge subscriptions

Lifetime value (LTV) is one of the most important metrics for measuring high-value customers and the overall health of your business. Use this calculator to determine your potential increase in LTV by offering subscriptions, or subscriptions with one-time purchases through Recharge.

Increase LTV with subscriptions

Subscriptions + One time purchases
Subscriptions + OTP




For this exercise, we analyzed our book of business of 15k merchants. We calculate LTV using the following formula:

Subscriptions only, multiply by 1.7
Subscriptions + One time purchases, multiply by 2.3