Ecommerce updates, ideas, and inspiration

CPG product sampling: why a $0.99 intro offer retains subscribers nearly 4× better than a free one

The first-order discount sweet spot for CPG subscription brands is deeper than you think

Ask your store anything, get the answer from Remi

There’s a fresh wave of pet-food M&A, and the subscription data shows what’s actually worth the premium

Beyond the promo cycle: Dermalogica’s playbook for growing subscribers without discounts

Menopause: the unsexy subscription category that outlasts fertility

Electrolyte brands are multiplying faster than their subscribers

How do backup payment methods affect involuntary churn?

Subscription churn is front-loaded: the first reorder matters more than acquisition

The wellness-ification playbook: why ‘functional’ products don’t make stickier subscriptions

Recurrence, not growth, is the consumer IPO qualifier

Supplement subscriptions have the leakiest first reorder (but investors don’t seem to mind)