Onboarding flow

Erin Chesterton October 3, 20241 minute read

She is a PMA-certified, award-winning marketer with diverse experience ranging from Series A startups to Fortune 500s. With specializations in content marketing, product marketing, and... Full bio

What is an onboarding flow?

An onboarding flow refers to the series of steps or actions a new customer takes after signing up for a service or subscription. It typically includes account setup, tutorials, and product tours designed to familiarize the customer with key features and encourage early engagement. A well-structured onboarding flow ensures that customers can easily get started and understand the value of the product.

Why is the onboarding flow important?

A smooth onboarding flow is crucial for reducing churn, particularly for subscription services. When customers understand how to use a service and see its benefits early on, they are more likely to continue using it and eventually become loyal subscribers. For ecommerce businesses, improving the onboarding process can directly lead to higher conversion rates, better customer satisfaction, and increased long-term retention.