Frequently asked questions
Why should my brand consider offering physical subscriptions?
The subscription business model is a powerful tool for generating a reliable stream of recurring revenue. What’s more, due to the repeating nature of these purchases, brands have the opportunity to form long-term relationships with their customers through their subscription offerings. By getting to know your customers on a deeper level, and for a longer period of time, you can use data, analytics, and customer feedback to hone your offerings, optimize the subscriber experience, increase AOV and LTV, and reduce churn.
What verticals do we discuss in the report?
In the report, we look at physical subscription commerce through the lens of 12 verticals: Beverage, Food, Home, Health & Wellness, Fashion, Hobbies, Entertainment, Pets, Medical, Beauty, Magazines, and Coffee.
What types of subscriptions does the report cover?
This report covers physical subscriptions falling into two categories: subscribe-and-save offerings (also known as replenishment subscriptions), where the customer chooses a cadence to receive the same item, and box offerings (also known as curation subscriptions), where merchants curate an assortment of goods and deliver them at regular intervals. It does not cover digital or access subscriptions such as streaming services, SaaS, or gated membership programs.
