Growth Guides - Recharge

Converting one-time-buyers to subscribers

Earning subscribers is one of the most important factors in growing your business. In one year, a single subscriber generates as much revenue as three non-subscribers combined.

Quick wins

Use our no-code, customizable subscription widget to highlight product and subscription benefits, default to subscriptions over one-time purchases, customize text and colors to match your brand's unique look, and more.

Incorporate direct checkout links into social, email, and web campaigns to boost subscriber acquisition.

Upsell one-time purchasers to subscriptions from the checkout page.

Convert one-time buyers to subscribers. Attract more subscribers by highlighting subscriptions on your front page.

High-reward projects

Enable Cancellation Prevention to offer customers discounts and incentives based on their unique cancellation reasons, significantly reducing churn and protecting revenue. Once you have 50 cancellation reasons, Cancellation Insights provides you with suggestions on how to decrease your cancellation rate. Pro & custom plans only

Deliver irresistible win-back offers on personalized landing pages. Create and deploy campaigns directly within Recharge, or handle outreach with a third-party tool like Klaviyo. Pro & custom plans only

Enable Rewards to build targeted strategies using credits, free gifts and discounts to engage and retain customers at key points of their lifecycle with your brand. Pro & custom plans only

Create and promote gift subscriptions and enable your high-value customers to introduce similar potential customers to your brand.

Increasing AOV

Customers subscribing to one product is great, but we can do better. Increase your average order value (AOV) by incentivizing customers to subscribe to more than one product.

Quick wins

Set a minimum order value for your discount codes.

Create multiple subscription plans with increasing discounts for more frequent or larger volume orders.

If you’re using our Affinity theme for your customer portal, you can promote cross-sells within the portal at any time, or on upcoming orders. Merchants using the Affinity theme see an 8% increase in AOV. Pro & custom plans only

High-reward projects

Increase AOV by highlighting complementary product offerings right on the checkout page with Checkout Cross-Sells. Increase your cross-selling power with post-purchase cross-sells by encouraging customers to add more products to their order after checkout with time-sensitive offers. Pro & custom plans only

Make it easy for customers to add more to their cart. With preset Bundles, you can offer pre-selected products as one-time purchases or as subscriptions. With custom bundles, you determine which products (and how many) customers can bundle. Pro & custom plans only

Implement Rewards to incentivize customers to stay subscribed at points when it’s common for subscribers to cancel. You can also reward customers for reaching important milestones such as placing their 5th order or reaching a certain spend amount. Pro & custom plans only

Growth guide

Converting one-time-buyers to subscribers

Quick wins

High-reward projects

Increasing AOV

Quick wins

High-reward projects

Get an extra hand

More resources to guide your growth