Tackling retention & BFCM strategy with Every Man Jack
Troy Petrunoff, Senior Retention Marketing Manager, Every Man Jack
What's in this episode?
In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.