Trial period

Erin Chesterton October 2, 20241 minute read

She is a PMA-certified, award-winning marketer with diverse experience ranging from Series A startups to Fortune 500s. With specializations in content marketing, product marketing, and... Full bio

What is a trial period?

A trial period is a limited-time offer that allows customers to use a product or service for free before deciding whether to commit to a paid subscription. Trial periods can range from a few days to a month or more, depending on the nature of the service. The goal is to give potential customers a risk-free way to explore the value of a product.

Why is a trial period important?

For customers, trial periods offer a chance to evaluate a service without financial commitment, making it easier for them to decide if it meets their needs. This can reduce hesitation and increase conversion rates. For businesses, offering a trial period can lead to higher customer acquisition, as it eliminates the barrier of upfront cost. It also provides an opportunity to showcase the product’s value, increasing the likelihood that users will convert into paying subscribers once the trial ends.