Subscription cancellation flow
Get started with RechargeWhat is a subscription cancellation flow?
The subscription cancellation flow is the process a customer follows to cancel their subscription. It typically includes a series of steps or prompts aimed at confirming the cancellation and may offer retention strategies such as discounts, free trials, or feedback forms to better understand why the customer is leaving.
Why is the cancellation flow important?
For customers, a smooth and transparent cancellation flow builds trust and reduces frustration. If the process is difficult or unclear, customers may become dissatisfied and less likely to return in the future. For ecommerce businesses, a well-designed cancellation flow can provide valuable insights into why customers are leaving and offer last-minute retention tactics, such as offering discounts or addressing concerns, which can reduce churn and improve overall retention rates.
Relevant articles

Honing your ecommerce growth strategy: Tactics for sustainable success
Chris Hoye April 1, 2025 Apr 1, 2025

Steal this strategy: Scaling your subscription program
Janine Mulone March 10, 2025 Mar 10, 2025