Phygital subscription

Evan Rosenstein October 24, 20251 minute read

What is a “phygital” subscription?

Phygital subscriptions intentionally blend physical products and digital experiences into a single, ongoing offering. The term fuses “physical” and “digital” to describe models where recurring shipments are sold and fulfilled together with digital access—apps, memberships, coaching, or content—and where access, delivery, and billing are managed by the same brand.

In commerce, phygital models bridge the gap between offline ownership and online interaction. For example, nutritional supplements paired with workout videos, or a skincare brand that combines physical refills with digital coaching, both operate within a phygital framework.

Phygital subscriptions do more than pair a product with an app: they require integrated entitlements (digital access tied to subscription status), coordinated fulfillment and billing, continuous engagement loops, and cross-functional orchestration across logistics, product, and billing systems.
In essence, the phygital model transforms commerce from a one-time purchase into an evolving ecosystem—where physical ownership and digital access work together to drive retention, revenue, and brand affinity.