Cart recovery

Katrina Nguyen June 28, 20241 minute read

Katrina is a Content Marketer with 5+ years of experience in ecommerce across Shopify & Recharge, ranging from technical support engineer to account management, to now marketing. While... Full bio

What is cart recovery?

Cart recovery is the process of re-engaging customers who have added items to their online shopping cart but left the website without completing the purchase (otherwise known as Abandoned Carts). This strategy involves using various tools and techniques, such as automated emails, retargeting ads, and personalized offers, to remind and incentivize shoppers to return and finalize their transaction. Cart recovery is an essential aspect of ecommerce because it directly addresses the issue of cart abandonment, which can significantly impact a retailer’s revenue.

Why is cart Recovery Important to Your E-commerce Strategy?

Cart abandonment is a common challenge in e-commerce, with studies showing that up to 70% of online shopping carts are abandoned before purchase. This means a substantial portion of potential revenue is left unclaimed. Implementing an effective cart recovery strategy can turn these abandoned carts into completed sales, boosting your overall revenue and improving your return on investment (ROI). Additionally, cart recovery helps maintain customer engagement and encourages brand loyalty by providing timely and relevant follow-ups to shoppers.