Rumors & reality about Recharge
There’s a lot of information out there about Recharge. And a lot of it is true, which is great! But some of it…well, you’ll see.
We think brands should be able to make informed choices, so here are a few quick corrections.


Mikey Krieger, Director of Digital, Apothékary
Read the case studyYou might have heard this
Here’s the truth
Recharge is for small brands, not big enterprises.
Recharge is built for businesses of all sizes. That means enterprises, too.
Our platform powers over 20,000 brands. 104 of them generate over $45 million in revenue each year (and their subscription programs are absolutely world-class, if you ask us).
Our philosophy is simple: Your growth sets the pace, and our platform adapts to meet it.
That’s why our platform couples super flexible out-of-the-box subscription tools with enterprise-level support and a powerhouse developer toolkit. All of that helps big-name brands scale their retention and growth strategies like seasoned pros.
You don’t need to take our word for it. Ask Quip, Harry’s, Oats Overnight, Billie, or Bobbie. They’re all using Recharge to supercharge their subscription growth.
Whether you’re an industry leader now or planning to become one later, we’ve got the experience, infrastructure, and solutions to help you build a brand that lasts.
Recharge’s customer retention solutions are too expensive. Other platforms cover retention for free.
This one simply isn’t true.
Sure, some of our competitors have free retention tools. But comparing Recharge's Retain package to those is like comparing a gourmet meal to a granola bar.
Here's what we're up against: 96% of unhappy customers churn without saying a word.
To help brands tackle this, we built automated, proactive retention tools that go beyond saving a few cancellations. Our tools help you identify why customers churn, empowering you to strengthen your business.
Here’s what you get with our fully-fledged retention engine.
Stop cancellations with personalized offers that guide customers to alternatives while providing insights into why they leave.
(Seriously, this is a big part of our brands’ retention strategies.)
Basic payment recovery tools try the same payment over and over. Our AI-powered smart retries recover failed payments with a success rate of up to 88%. Talk about results.
Move beyond simple discounts. Our loyalty solution offers custom, behavior-based rewards like discounts, credits, and gifts, integrated into key moments like cancellations, with A/B testing to maximize impact.
Our win-back approach includes branded landing pages, passwordless reactivations, and smart incentives based on customer history and cancellation reasons—much more effective than typical win-back methods.
Choose Recharge for real retention results, not just free basics.
Recharge’s onboarding and support resources are limited.
Nope! We only succeed when you do.
That’s why we make it easy for brands to get hands-on support or to find their own answers in our self-serve resources.
Our Customer Success team is on a mission to help you address roadblocks before they even arise. And we’re there with you at every step from implementation to launch and beyond, like optimizing your subscription program with advanced features like Retain.
Our support includes:
- A dedicated implementation team
- Premium live chat support
- Customer success managers
- Experienced technical project managers and ecommerce strategists
- Recharge Help Center
- Merchant HQ
- Recharge Developer Docs and Developer Hub
- Recharge API Reference

“We recently had the pleasure of working with Bryan from the Recharge team on customizing some of our subscriptions for our 2024 initiatives. He worked with us for several hours to get our entire back end set up and fully functional.
Everything from the integration to the service to the staff is 5-star! Highly recommend using Recharge and their services for your business.”
– Kibo Foods
Recharge is a dusty old legacy platform.
Haha! No.
Recharge is the leader in smart subscription experiences. Don't settle for less.
The fastest way to address this misconception might be to point to our changelog, but here's a little more on what you can expect from us.
A fully adaptable platform
Recharge scales right along with you from your startup era to your industry-dominating enterprise era. We’ll give you plug-and-play setups that work instantly, plus the tools to make whatever else you need. Build your own adventure.
Constant innovation
Some brands chase trends. We set them.
We’ve been busy launching industry-leading features like Rewards, Cancellation Prevention, Win Backs, and the AI-powered Failed Payment Recovery, and that’s just recently.
Advanced analytics
Why guess when you can know for sure? Our analytics suite shows you what your customers want in real time—and how to keep them coming back for more.
The best tech in the industry
Our platform handles 230 million API requests and 1.3 million charges every single day. Like it’s nothing.
Recharge has integration issues with Shopify.
Our entire platform is designed to integrate with Shopify.
Here are some facts:
- 99% of Recharge brands use Shopify.
- 99% of Shopify Plus subscription brands on Shopify use Recharge.
- Recharge is a select Launch Partner for Shopify's Customer Accounts Extensions.
That sounds like a consensus to us. Here are some of the things our brands like most about Recharge + Shopify.
Integrated checkout
Over 14,000 stores use Recharge with the Shopify Checkout Integration. You can give customers the seamless checkout experience they’re used to, plus all the cool Recharge stuff on top.
Multi-currency and multi-language support
No conversion issues here! We work directly with Shopify Markets to support multiple currencies and languages straight out of the box. Over 6,000 of our brands are already using this to take on new markets.
Customization without compromise
Don’t worry about being stuck in a box. Use our JavaScript SDK and Storefront API to tweak subscriptions to your heart’s content, maintaining tight integration with Shopify the whole time.
Unified analytics
Siloed data is the worst. Our analytics pull data directly from Shopify, giving you the full picture of your store’s performance all in one place. Neat!
Seriously, try Recharge with Shopify. You’ll love it.
Trusted by market-leading DTC brands and Fortune 500 companies
This is a pretty easy choice if you ask us