Scaling subscription brands often reach a point where their subscription platform becomes a barrier rather than the engine for growth. When limited infrastructure, slow support, or rigid tooling begin to increase operational drag, the platform you chose early on becomes costly to maintain. Recharge offers a proven, low-risk migration path for brands that have outgrown providers like Skio, Ordergroove, Stay, and Loop. As Shopify’s Preferred Subscription Partner, Recharge preserves subscriber data and billing continuity while unlocking access to industry-leading retention tools, global support and the stability required to scale revenue without rebuilding your tech stack, and with zero disruption to your subscribers.
How your subscription platform determines your ability to scale
For your business, scaling isn’t just adding more subscribers, it’s when your growth begins testing the limits of your platform.
Scaling means three things at once:
1. Rising subscriber volume creates operational complexity
Thousands of orders, swaps, skips, delays, discounts, and support tickets happening in parallel. A lightweight platform starts to crack under that pressure.
2. Subscriptions shift from a feature to a revenue engine
Churn, ARPU, and LTV become core levers. You need tools that continuously move and measure those metrics: predictive churn workflows, loyalty, upsells, and data-driven automation.
3. Your business requires stability, flexibility, and global reach.
Multi-store, multi-currency, and high traffic stores require true partnership and enterprise support from their subscription platform. Scaling brands need infrastructure and R&D depth, not simple APIs or small support teams.
Put simply:
Scaling makes it clear whether your subscription platform becomes either your unfair advantage or your growth ceiling.
What are the Hidden Costs of Limited Subscription Platforms?
Your current app got you to 1,000 subscribers, but now that you’re tracking towards 10,000, you’re experiencing friction: feature walls, slow support, or expensive custom work.
What are the hidden costs of relying on a small support team?
Relying on small or regional support teams creates significant risk for a scaling global business, including the cost of downtime, lack of 24/7 coverage, and the absence of proactive human guidance. Recharge counters this with best-in-class support, offering 24/7 global coverage and dedicated Customer Success Managers who provide strategic guidance, not just troubleshooting.
Does scaling my subscription program mean I have to hire expensive agencies for basic feature customization?
Absolutely not. The platform you choose should allow you to launch and iterate quickly without requiring developer resources. Recharge offers a no-code, self-serve interface for core functions. In contrast, other platforms often require custom development or agency work simply to implement necessary scaling features, which drives up the Total Cost of Ownership (TCO).
Should I consider my platform’s speed of innovation and product roadmap?
Absolutely. When your subscription program scales, your platform’s ability to innovate becomes a strategic advantage. If your provider can’t keep pace, you inherit the limitations in their product roadmap.
Innovation requires resources, and Recharge operates at roughly 8× the revenue scale of its next closest competitor. This directly translates into outsized R&D capacity, allowing Recharge to invest more deeply and sustainably in product innovation than smaller apps can’t sustain. Driven by a founder-led product vision from Oisín O’Connor and Mike Flynn, Recharge uses this scale advantage to commit to new technologies that competitors lack the resources to build natively:
- Customer Portal: Unlike rigid portals from smaller providers, Recharge’s R&D scale allows for a modern, mobile-first portal that offers intuitive management for subscribers. It is built to support complex logic, like, swaps and skips, while maintaining the clean UX required for retention.
- Churn Prevention Tools: Recharge invests in predictive retention, leveraging the data derived from over 100M+ customer events. This allows the platform to power automated workflows and churn prevention logic that smaller datasets simply cannot support.
- Native Loyalty Offering: Instead of forcing you to invest in third-party loyalty tools , Recharge built Recharge Loyalty natively. This unified stack allows you to configure rewards, referrals, and cashback programs that integrate directly with the subscription experience to retain customers and ultimately allows you to avoid compounding technical debt.
- Concierge SMS Support Agents: Recharge is at the forefront of Agentic Commerce. Our Product team actively co-develops with leading models to build AI-powered Concierge agents that allow subscribers to skip, swap, or modify orders through natural, two-way conversational text, drastically reducing support costs.
- Robust Subscription Reporting Agents: While competitors offer basic static reporting, Recharge AI agents generate agentic reports, summarize analytics, and automate workflows simplifying how operators set up, manage, and scale subscriptions without needing a data science team.
How does Recharge’s integration ecosystem compare to other subscription apps?
Recharge’s vast API network acts as a cost-saver because major partners like Klaviyo, Gorgias, Okendo, Postscript, and Attentive build for Recharge first. This ensures that critical workflows, like predictive churn emails, smart cart upsells, and two-way SMS management, work natively out of the box, preventing the friction of disconnected tools and eliminating the need for expensive custom development.
How to migrate your subscription program to Recharge without risk
Is it easy to migrate to Recharge?
Recharge makes migration simple, fast, and low-risk. Whether you’re moving from another subscription platform or replatforming your entire business to Shopify.
Recharge’s Migration Engineering team handles the full process end to end, including data import, payment token transfers, and subscription continuity, ensuring that merchants keep their subscribers and billing continuity without disruption.
Recharge has successfully completed thousands of migrations from Skio, Ordergroove, Stay, Loop, Bold, and other platforms. Each migration is backed by a dedicated migration success manager and automated QA tools to validate every data point before go-live.
For merchants, migration isn’t a rebuild, it’s an upgrade. Recharge gets you live quickly, improves retention immediately, and provides the foundation to scale faster within Shopify’s ecosystem.
Recharge handles migrations of all sizes: from a few hundred subscribers to millions of subscribers. It has successfully led some of the largest migrations in the Shopify ecosystem, including brands like quip and Harry’s, proving its ability to execute both fast-moving brand migrations and complex enterprise migrations seamlessly.
Do I receive dedicated project management and support throughout the migration?
Yes. To prevent scaling brands from having to manage complexity alone, Recharge pairs its Migration Engineering team with a dedicated migration success manager. This hands-on partnership ensures you have expert guidance, automated QA tools, and project management throughout the entire transition, rather than just relying on self-serve scripts.
Is there a risk of losing my existing customer billing data (payment tokens) during migration?
No. This is the single biggest risk factor for any migration, and we address it directly. Recharge manages the secure transfer of payment tokens (a technical requirement handled by payment gateways). Our Migration Engineering Team handles the full process end-to-end, including, data import, token transfer, and automated QA, to ensure zero loss of subscribers or billing continuity. Recharge ensures there is no downtime to the site during the migration, and that customers don’t need to checkout out again, or re-enter their payment info.
Here are Recharge’s 3-Step Zero-Risk Migration Process:
- Data Audit & Validation
- Payment Token Transfer
- Go Live QA
How is data integrity ensured (data mapping, import, and QA) when migrating from my current platform?
Recharge uses proprietary, automated QA tools to validate every data point before go-live, ensuring all subscription rules and historical customer data translate correctly. This proven process has secured thousands of migrations from platforms like Skio, Ordergroove, and Loop, eliminating the risk of failed data translation.
Will my existing subscribers be forced to sign back up for the subscription program?
They will not.. Recharge’s process ensures billing continuity without disruption because the entire migration is handled server-side (data and token transfer). Your customers will retain their existing subscriptions, pricing, and billing cycles with no required action on their end.
Take a look at some of our recent migration case studies
What to expect after migrating your subscription program to Recharge
What are the main highlights of Recharge’s Product?
Recharge’s product is built for simplicity, flexibility, and scalability. It’s trusted by 20,000+ Shopify brands processing over $10B in annual GMV because it combines intuitive design with the robust infrastructure required to operate at scale.
Flexibility becomes essential as you scale. Recharge gives operators control over every part of the subscriber experience from churn prevention and upsell logic to loyalty programs and automated workflows, all while maintaining a clean, modern UX.
Recharge’s platform today goes far beyond subscriptions. It’s a unified retention stack:
- Subscriptions: Modern customer portal and intuitive management for subscribers.
- Loyalty: Configurable rewards, referral, and cashback programs to retain customers.
- Support: Concierge SMS and chat automation to resolve issues and prevent churn.
This breadth is why Recharge isn’t just a “subscription tool,” it’s the infrastructure for retention-driven commerce.
How does Recharge’s support model compare when I need complex technical help?
Recharge’s support organization is one of the most robust in Shopify’s ecosystem, built to meet the needs of both fast-scaling startups and enterprise-level brands. The company provides 24/7 global support coverage, dedicated Customer Success Managers, and specialized technical teams that understand the operational demands of subscription businesses at scale.
Recharge’s customer support model includes:
- 24/7 global support across time zones for instant assistance.
- Dedicated Customer Success Managers for strategic brands.
- On-demand subscription program audits to identify optimization opportunities.
- Product adoption reviews to ensure teams are maximizing the platform’s capabilities.
- Recharge Business Reviews that benchmark performance and identify retention levers.
This combination of reactive support and proactive hands-on partnership is why Recharge has been recognized multiple times as a Stevie Award winner for Customer Service Excellence. Recharge is able to provide a sustained hands-on partnership as brands grow.
Is Recharge built for high-volume stability and enterprise reliability?
Recharge has spent over a decade building the infrastructure that now powers $10B+ in annual GMV. Unlike other platforms in the Shopify ecosystem, Recharge maintains SOC 2 compliance and global redundancy, ensuring that your business never stops running. Unlike smaller, newer apps that struggle with API limits or downtime during high-volume flash sales, Recharge is built to handle enterprise complexity and scale without interruption
How can I use my subscription data to drive growth (beyond basic MRR)?
Recharge offers a massive Data Advantage. Access to 100M+ consumer events for predictive analytics, segmentation, and automated upsell/cross-sell workflows allows you to run data-driven A/B testing on subscription elements, accelerating Average Revenue Per User (ARPU) and Lifetime Value (LTV).
How quickly does Recharge innovate?
Since the end of 2023, Recharge has retaken the innovation lead with a pace and scale of product development that smaller competitors simply can’t match.
Recharge’s R&D organization has expanded significantly, building a multi-product roadmap around a single mission: to help brands retain more customers.
Over the past 18 months, Recharge has launched and scaled:
- Recharge Loyalty — turning repeat buyers into loyal customers
- Recharge Concierge — AI-powered SMS and chat experiences for proactive churn prevention
Recharge’s original co-founders, Oisin O’Connor (CEO) and Mike Flynn (CTO), remain deeply involved in product and engineering.
Oisin still drives the majority of product innovation and roadmap strategy, while Mike continues to lead core engineering. Together, they’re pushing Recharge’s platform to the edge of what’s possible in commerce: turning customer retention into the defining capability of Shopify’s next decade.
How does Recharge leverage AI?
Recharge is at the forefront of Agentic Commerce, actively co-developing leading model providers to embed intelligent agents into both the merchant and shopper experiences.
Recharge’s vision for AI goes beyond automation: it’s building the infrastructure for commerce that runs itself, where merchant efficiency and shopper satisfaction are continuously improved through intelligent systems trained on over 100 million subscription interactions.
Frequently asked questions about migrating to Recharge
What subscriber data is essential to migrate?
Essential subscriber data to migrate includes each customer’s account record (name, email, etc.), their shipping and billing information, the next scheduled charge date, and the payment token or ID for their saved payment method. You should also transfer all subscription product details and pricing (product IDs/variants, quantities, and recurring prices), along with any active discount codes applied to those subscriptions.
For greater detail on the migration process, you can visit our support documentation.
How can I migrate paid subscribers without disrupting billing?
Recharge maps the correct customer and subscriber information with the correct payment token to ensure there is no disruption to your subscription program during the migration. By including the payment token, and the next charge date, Recharge can process the next charge without disruption. Your customers will not need to log in, re-enter payment information, or go through the checkout again.
Will subscriber billing dates and pricing remain the same after migration?
Recharge hard codes the billing dates and pricing so that existing subscribers can be migrated in on their current plans. Even if you plan to have new pricing for new subscribers, your existing subscribers can maintain their current plans.
How do I handle inactive subscribers during migration?
Recharge recommends migrating your inactive subscribers as part of the migration process. They will typically be migrated after the active subscribers are migrated. By migrating your inactive subscribers, you can target them with win back campaigns using Recharge’s Win Backs tool, helping you to increase your subscriber count post-migration.
What steps ensure a smooth transition for customers?
Recharge has a thorough pre-migration testing process to map out and plan for different edge cases during the live migration. In addition to that, Recharge’s validation tools ensure that payment information, shopify product information, address information and more are all accurate prior to the migration. These steps will help to ensure a smooth transition during your migration.
