Cover image for the Tomorrow Brand Challenge, powered by Recharge

At Recharge, we believe it’s pivotal that brands understand how to integrate their products into customers’ routines. We believe those brands are the ones with staying power, and those are the brands that will be around tomorrow. That’s why I’m so excited to announce the Tomorrow Brand Challenge.

We’re challenging brands to invest in and build world-class subscription experiences. Starting today, Recharge brands can opt-in to the Challenge, which will run from January 1 through June 30, 2025.

While we believe there is always value in investing in your retention strategy, we wanted to find a way to up the ante. So, the Tomorrow Brand Challenge will offer the biggest prize in ecommerce history. To me, it’s not just a prize, but an investment in our brands.

Here’s what you get if you come out on top:

  • $100k in cash
  • $50k to fund a 2025 marketing initiative
  • A team retreat
  • An invitation to Recharge’s 2025 brand trip in Monza, Italy

On top of that, we’re curating top-notch content and networking events exclusively available to  brands participating in the Tomorrow Brand Challenge. 

I can’t wait to see the innovation that comes out of the Tomorrow Brand Challenge. So, here’s to the Brands of Tomorrow—and some friendly competition along the way.

—Oisin

Do you have what it takes to win the Tomorrow Brand Challenge? Learn more, review the contest rules, and opt-in here.