RKO recap.

In this post, our Senior Customer Success Manager, Paul Hughes, shares his insights from attending this year’s annual Revenue Kickoff. Read more below to get an idea of the observations he’s made on the evolution of both Recharge and the ecommerce market over the last six years.

As a Senior Customer Success Manager at Recharge, I pay close attention to the company’s product direction. Even before I joined the company, I worked for an agency that partnered with Recharge, allowing me to see our platform’s evolution from 2018 to today. The growth and innovation of our product set from those days nearly six years ago has been incredible to see and inspiring to be a part of. 

Key takeaways

  • Recharge has grown from serving small businesses to now helping large enterprises in the booming ecommerce market.
  • It's become more than just a subscription service, now aiming to be a one-stop solution for ecommerce needs.
  • With the ecommerce market expected to explode, Recharge is focused on providing smart tools to help businesses manage subscriptions and grow efficiently, standing out by offering automation and valuable insights.

Recharge’s evolution

Recharge originally made its mark on the subscription industry in 2016 by providing a stable and powerful subscription management platform for Shopify’s up-and-coming small-to-midsized businesses Today, the company is building upon this ethos and expanding into the world of enterprise alongside one of the most exciting and disruptive technologies of the ecommerce era: Shopify. 

To support a rapidly growing number of brands and their subscribers on its platform (approximately $20 billion across 100 million subscribers), Recharge has developed a comprehensive, multi-product offering that enables its customers to address the most pressing needs of their buyers in 2024 and beyond. 

A typical Shopify customer uses over 16 apps (and Shopify Plus merchants use over 25 on average), leading to a cumbersome, disjointed tech stack and a myriad of data sources that are nearly impossible to stitch together and analyze. 

Feedback from our customers tells us that they see Recharge as an ecommerce hub rather than a singularly focused SaaS solution. 

The market

The global subscription ecommerce market sat at $96 billion in 2022. By 2028, it’s expected to exceed $2.4 trillion. With this incredible forecasted growth, Recharge is building for the innovators, the industry leaders, and the disruptors of our industry. Brands in 2024 need a platform that allows them to be efficient, innovative, diversified, customer-obsessed, and data-driven. That’s no small task, but it’s our company’s driving force and ethos. 

So, in a world with many subscription platform players in the space and more being created yearly, how does Recharge stand apart from the field?

How Recharge is different

Recharge separates itself from other offerings with a unified approach designed to support business performance on demand. To that end, our suite of products designed to grow and retain subscribers crafts personalized customer journeys built to scale alongside our customers. Our brands use intelligent, targeted, and testable features like Surprise & Delight, Targeted Upsell, and Active Churn Recovery to deliver exceptional customer experiences and grow their subscriber bases.

In addition to powering intelligent automation, Recharge is investing heavily in providing the most granular, actionable, and valuable data and insights in the market. These insights provide context into the subscription lifecycle—and they get smarter as our brands grow. 

What’s next

Ecommerce and subscription commerce trends demand better technology that does more, tells more, and enables brands to grow more. Recharge embraces the challenge. While brand decision-makers have plenty of subscription platform options to consider, Recharge stands out as the market leader who understands the times, knows what best-in-class business looks like, and builds for the future. 

Lots of ecommerce tools can’t see the whole picture and present it clearly to their customers. Recharge is different—we know data and personalization win in an industry that demands it. We allow our brands to automate what they can and customize what they should.