Erin Chesterton

She is a PMA-certified, award-winning marketer with diverse experience ranging from Series A startups to Fortune 500s. With specializations in content marketing, product marketing, and demand generation—her approach is equal parts "art" and "science".

Subscriber trends in Health & Wellness: 4 key stats to know

Best practices Industry insights

Subscriber trends in Health & Wellness: 4 key stats to know

Thriving in the subscription economy: 4 lessons from 20,000 brands

Best practices How to

Thriving in the subscription economy: 4 lessons from 20,000 brands

5 simple strategies to maximize BFCM subscription revenue

Best practices Industry insights

5 simple strategies to maximize BFCM subscription revenue

Re-engaging inactive subscribers: 4 win back strategies to explore

Best practices How to Product features

Re-engaging inactive subscribers: 4 win back strategies to explore

4 creative incentives to grow your monthly subscriber base (plus examples)

Best practices How to

4 creative incentives to grow your monthly subscriber base (plus examples)

Understanding GMV in ecommerce

Best practices How to

Understanding GMV in ecommerce

5 proven UX considerations to improve your ecommerce conversion rate

Best practices How to

5 proven UX considerations to improve your ecommerce conversion rate

What does DTC (D2C) mean? All about direct-to-consumer

Best practices How to

What does DTC (D2C) mean? All about direct-to-consumer

First-party data vs. zero-party data for customer retention: Definitions & examples

Best practices How to

First-party data vs. zero-party data for customer retention: Definitions & examples

Maximizing your BFCM sales: Subscription models that boost customer retention

Best practices How to

Maximizing your BFCM sales: Subscription models that boost customer retention