Wellness is personal. Subscriptions should be, too
Join the community of over 3,000 health and wellness brands taking charge of their subscription and growth strategy.
Powering top health & wellness merchants
A natural fit for health & wellness brands
Subscriptions are a great way to effortlessly integrate healthy routines into your customers’ lives. Whether they want top-notch supplements or a bespoke mix of vitamins, Recharge can help you give them what they need seamlessly, with a fully customizable customer portal and engaging email notifications that align with your brand. Easy ordering for them, no coding for you.

Health & wellness brands thrive on Recharge
6K+
6K+
health & wellness brands
on Recharge
$327
$327
in average
lifetime value
37M
37M
health & wellness
subscribers
$14B
$14B
in GMV processed
through Recharge
A dose of subscription invigoration
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Your customers have full control over their subscription. Whether it is swapping out products or skipping a delivery, we’ve made it all about their preferences and convenience.
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Product bundles are key to making your brand a must-have in your customers’ wellness rituals. Guide them with curated sets or let them build personalized bundles tailored to their unique goals and shopping habits. Because your brand is not just a product—it’s a daily routine that helps your customers feel and look their best.
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Boost customer satisfaction and brand loyalty by offering customers new products with personalized upsells and free gifts to surprise and delight.
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Use customer data to identify specific cancellation reasons. With this knowledge, craft personalized winback strategies that resonate with their wellness goals. It’s not just about retaining customers; it’s about keeping them actively engaged and committed to their health journey with you.
Every partnership we form is deeply valued, but our collaboration with Recharge is particularly special given the exceptional value it offers our customers. From working closely with their product team to receiving hands-on support from our CSM, we know that they prioritize our business goals, ensuring we grow together.
Shizu OkusaFounder, Apothékary
Personal, adaptable & ready to optimize
Custom subscription flows with integrated A/B testing deliver real results.
Conditional cross-sell flows can offer even more products to receptive customers, or steepen discounts to improve conversion.