Connected devices

Evan Rosenstein October 24, 20251 minute read

What are Connected Devices?

A connected device refers to a physical product linked to a digital ecosystem—typically through a companion app, online platform, or cloud service—that delivers ongoing functionality or insights. These devices, such as fitness trackers, smart home hubs, or digital photo frames, use network connectivity to extend value beyond the initial hardware purchase.

Connected devices merge hardware and digital access into a unified customer experience. This hybrid model enables brands to monetize premium features, personalized analytics, or exclusive content on a recurring basis—creating continuous engagement and long-term customer relationships.