Intangible brand equity— American Eagle and Wendys on embedding your products into culture

What's in this episode?

Sometimes we get so zoomed into the tactics of ecommerce that we forget how important the why actually is. In this week’s episode, Kristen dives into the intangible importance of brand equity, how American Eagle and Wendys create and foster long-term loyalists, and a few fun news stories.

P.S. it’s National Donut Day, don’t forget to celebrate!