On brand collabs, Gen Z vibes, Target, sustainability, Big Dairy, and emo music

What's in this episode?

In this week’s recap, we cover everything from Gen Z’s impact on DTC goals to the return of emo music. This episode is not for the lactose intolerant. And don’t forget—our ChargeX conference is happening soon! Learn more here.

Story 1: Brand collabs are a bop
Truff and Super Mario Bros
Lodge and cornbread
Starface and Hello Kitty
Lululemon and MadHappy
American Eagle and e.l.f
Ford <> Sydney Sweeney <> Dickies

Story 2: Gen Z is leading the charge for deep, value-based change in commerce with a focus on sustainability
Why is GenZ always talking about target?
Best Buy has launched a new nationwide program that allows customers to recycle old electronics by mail, with prepaid boxes
REI Commits to Sourcing Locally Generated Renewable Energy Across All Retail Stores

Story 3
Big Dairy is going after Gen Z and I love milk
The barcode is turning 50
Emo music is back, baby

Extra links
If It’s Advertised to You Online, You Probably Shouldn’t Buy It.
Subscribe to And Introducing by Andrew Cooper
KLF’s 2000s emotions playlist on Spotify