Auri Nutrition makes high-quality, delicious functional mushroom gummies designed to support daily focus, clarity, immunity, and overall wellness. With more than 1 million customers, the brand has built a loyal audience by making healthy routines feel like a treat rather than a chore. As subscriptions became central to growth, Auri saw an opportunity to stand out in a crowded market by creating an experience that felt more rewarding and engaging than a standard “subscribe and save” model.

“

Subscriptions can feel repetitive and transactional. We wanted to rethink that and create something that made customers genuinely excited to stay consistent and stay subscribed.”

Niva SingerDirector of Digital Product, Auri

Challenge

Auri’s products work best when customers take them consistently, but they understand that engaging customers has to go beyond standard transactional incentives. Churn prevention alone wasn’t enough to build real customer loyalty that produced results.

As their subscriber base grew, Auri saw an opportunity to differentiate. They wanted to boost engagement without leaning heavily on discounts, giving customers a clearer long-term reason to stay subscribed, and embed loyalty directly into the subscription experience rather than managing it as a separate initiative.

Solution

To do that, Auri introduced a punch card-style free gift program that automatically enrolls customers at the time of subscription. Rewards are milestone-based, unlocking across orders six through ten, with perks ranging from credits to branded gifts.

The structure was intentional. By placing milestones deeper into the subscription lifecycle, Auri aimed to encourage consistency through the critical early renewal window, when most churn typically occurs. Subscribers can track their progress inside the portal, reinforcing visibility and momentum as they move toward each reward.

“

Recharge offers an amazing base, like the Affinity Portal, that we’re able to customize to make our dreams come true. When we wanted to build this punch card feature, the Recharge team worked with us to form the experience the right way.”

Niva SingerDirector of Digital Product, Auri

Execution

Using Recharge’s Loyalty tools, Auri built the punch card program directly within the Affinity customer portal, customizing the experience so subscribers could track progress, unlock milestones, and redeem rewards seamlessly within their account.

Working closely with Recharge’s product team, Auri ensured the feature integrated cleanly with existing subscription logic and order flows, allowing rewards to be added to upcoming shipments without disrupting core functionality. Because the experience lived natively inside Recharge, the team avoided complex middleware and maintained flexibility to iterate.

Results

After validating early engagement data, Auri expanded visibility of the rewards program across product pages and subscription messaging. Positioning free gifts as a core part of the subscription value proposition contributed to a 58% increase in subscriber acquisition.

Retention strengthened as well. Active churn decreased by 21.4% post-launch, and subscribers who received rewards spent, on average, 3.2x more over their first 12 months than those who did not.

What began with a simple punchcard concept became a measurable shift in subscriber behavior, proving that when loyalty is embedded directly into the subscription experience, it drives real, lasting impact.

BUBS Naturals creates high-quality nutritional supplements focused on performance and longevity. From collagen peptides to MCT oil creamers and electrolytes, the brand serves everyone from Olympic athletes and professional sports teams to everyday customers committed to living healthier, more adventurous lives.

“

Subscribers had 4x the lifetime value of non-subscribers, but only 20% of new customers were choosing subscription. That told us exactly where the opportunity was.”

Kevin TigheChief Revenue Officer, BUBS Naturals

Challenge

BUBS had strong products, healthy margins, and a category built for repeat purchase. Analysis showed that retention was strong once customers entered subscription, with 4x the lifetime value of non-subscribers.

However, only about 20% of first-time customers were opting into subscription — far below what the business could support. The opportunity was clear: increase subscription adoption, without sacrificing profitability or creating unsustainable churn.

To unlock that growth responsibly, BUBS needed the right infrastructure. The brand made the decision to return to Recharge as its subscription partner, choosing a platform built to support disciplined testing, deeper analytics, and scalable performance.

Solution

The strategy focused on two core levers: making subscription the obvious choice at purchase and increasing upfront value.

First, the team reworked their product pages to lead with subscription by default and tested offers compelling enough to shift behavior. They introduced a high-value Welcome Box for first-time subscribers, valued at over $100 in complementary products, accessories and a discount for a future purchase. The Welcome Box reframed subscriptions from a discount decision to a value decision, increasing immediate upside and making subscription the obvious first choice. That shift in framing made the first order compelling enough to drive adoption at scale.

The offer was intentionally strong, but carefully modeled against LTV and payback targets to ensure sustainable growth.

“

I trust Recharge, and have been impressed with how aggressively the product has improved. When subscription became a major focus for us, I knew it was the partner we could scale with.”

Kevin TigheChief Revenue Officer, BUBS Naturals

Execution

Recharge’s subscription infrastructure allowed BUBS to move quickly and iterate continuously. The team deployed upsell and cross-sell widgets across key moments in the customer journey, including pre-checkout modals, in-cart offers, and post-purchase flows.

One of the highest-performing tactics was an upsell widget that prompted new subscribers to upgrade from a single-month supply to a three-month supply before checkout. 25% of customers presented with the offer accepted it, significantly increasing average order value and locking in higher lifetime value from day one.

Recharge’s analytics tools, particularly cohort reporting, allowed the team to precisely monitor LTV, retention trends, and payback periods in real time. With clear visibility into subscriber performance, BUBS leaned into acquisition when CAC aligned with projected value, and pulled back when it didn’t.

This disciplined approach enabled rapid scaling without compromising unit economics.

Results

Within a year, BUBS tripled new subscriber growth. The percentage of first-time customers choosing subscription increased from 20% to over 70%, a fundamental shift in how the brand acquired customers.

Upsell and cross-sell programs further increased early revenue capture, with 25% of eligible customers upgrading to larger subscription plans before checkout.

By pairing strong offers with strict LTV-to-CAC guardrails, BUBS accelerated growth efficiently. Subscription shifted from a supporting channel to the primary growth engine, compounding revenue while maintaining control over profitability.

“

Once we had the economics dialed in and Recharge supporting the program, we tripled our subscriber growth in a year. It has changed the trajectory of the business.”

Kevin TigheChief Revenue Officer, BUBS Naturals

eHouse Studio is a customer-first design and development agency that combines the best of UI/UX design and technology to help merchants create user-friendly sites with an emphasis on retention strategies. As a Shopify Plus agency partner, they work with large ecommerce brands like Dr. Axe to elevate the ecommerce experience, reduce churn, and simplify the online purchasing process for customers.

One of eHouse’s many strengths is its problem-solving mentality that allows them to solve difficult issues with a focus on maximum customer satisfaction and sales. In their experience working with brands with a 6 figure subscriber count, they’ve come to understand the complexities associated with rolling out new features to large existing customer bases and how to navigate those challenges at scale.

“

We’ve worked with Dr. Axe for years now. We’ve been able to thrive in environments where there isn’t an existing solution for the task at hand. We’re problem-solvers and as a result, we’ve become part of Dr. Axe’s extended team.”

Aaron QuinnFounder & CEO, eHouse Studio

Challenge

In 2017, ecommerce industry leader Dr. Axe, a brand selling natural health products, realized a need to improve its customer portal and post-purchase experience for subscribers. This included enhancing their existing customer reward point redemption process utilizing LoyaltyLion to maximize efficiency and minimize costs.

Because of Dr. Axe’s massive subscriber base, they couldn’t work with just any agency. They needed a partner that could help them strategically test and roll out these improvements with confidence.

Solution

A two-step approach was implemented to solve Dr. Axe’s challenge. First, they implemented the Recharge Theme Engine which allowed them to gain full access to the Customer Portal, consolidating Shopify Plus, Recharge, and LoyaltyLion without sacrificing functionality.

This was significant because each of those three platforms, in addition to Dr. Axe itself, had their own UI which could be confusing for subscribers to navigate. Creating a unified Customer Portal experience reduced friction and satisfied their customers’ post-purchase needs.

Integrating LoyaltyLion directly into the Customer Portal put an emphasis on retention by reminding customers to redeem their rewards before their upcoming subscription. This added value by nudging customers to redeem their hard-earned points while also minimizing shipping costs for Dr. Axe.

Step two was ensuring these new changes would work at scale. The plan was to roll the program out to small groups of customers before releasing it to the brand’s entire customer base. This strategy also leveraged A/B testing and conversion rate optimization best practices before the mass-release of the new portal, thus ensuring they pushed out the best, most effective version.

Results

Initially, the new portal was rolled out to just 5% of customers while feedback was gathered via customer service tickets. Next, 10% of subscribers were shown, growing to 30% shortly thereafter. When it got to a point where conversion was optimized and working smoothly, the portal was turned on for everybody.

Customer retention is critical to the success of any ecommerce business. Keeping a larger percentage of customers for a longer life cycle increases LTV and helps to support a revenue model that’s both more profitable and more predictable.

“

Today, we hear people say, ‘Can you make my site like Dr. Axe’s?’ This is wildly flattering and really demonstrates how we’ve been able to help build a site that addresses customer needs and goes above and beyond.”

Aaron QuinnFounder & CEO, eHouse Studio

Founded in 1999, Better Way Health was established to help people restore optimum health through natural means. Better Way Health provides the purest Beta Glucan in the world, the most studied, natural immune system supplement available on the market.

Serving customers is at the core of their mission. Despite being an ecommerce business with all the bells and whistles of automation, Better Way Health still talks to customers on the phone, building trust and helping offer fast, effective solutions to their issues.

“

There are some great integrations with Recharge where you can immediately integrate. And when you really start to scale your plateaus, you need to be thinking about integrations.”

Reggie BlackCEO/Partner, Better Way Health

Challenge

Since their product is most effective when taken regularly, Better Way Health wanted to make sure that customers had Beta Glucan always available. Better Way Health knew they could maximize convenience and savings for their customers with subscriptions. As a company that values white glove service, they wanted to extend this priority into subscriptions.

Better Way Health wanted to give customers full freedom to customize their subscription, adjusting order dates or adding extra products. In line with their intention to proactively address issues, they were also looking to reduce churn by understanding why customers were leaving.

Solution

With Recharge, Better Way Health designed an optimized subscription program. They built a custom portal on React framework for customers to manage their orders, and make any adjustments needed. In the portal, customers can easily change a quantity, skip a shipment, or swap products. Streamlining these processes reflects Better Way Health’s mission to empower customers—to take control of their subscription, and their health alike.

Additionally, to decrease churn, Better Way Health designed a cancellation question flow. When a customer goes to cancel their subscription, they are prompted to answer why. And, based on their answer, Better Way Health suggests a solution. If a customer is cancelling because it’s too expensive, they’re offered a discount on the next order. And if they’re cancelling because they have too much product, they’re shown how to delay their next order. With this flow, Better Way Health reduced churn by immediately addressing customer’s concerns, and will save over 100 subscriptions this year through that flow.

Results

By migrating to Recharge, Better Way Health was able to create a seamless subscription experience. Customers can manage their own orders, and enjoy total flexibility for personalizing a subscription to fit their needs. And, their customers love the program—Better Way Health saw subscription revenue increase 10X. With Recharge’s powerful set of API’s, every step of the process is fast and fluid, supporting Better Way Health’s mission to take care of every customer.

“

The customer portal has been huge. It’s been impactful to give customers their own portal to manage their subscription, and do more than just cancel.”

Reggie BlackCEO/Partner, Better Way Health

BIOHM, one of the world’s leading microbiome companies, empowers individuals to live healthier lives by optimizing their gut health. Utilizing microbiome data, and partnering with premium manufacturers, they’ve created products with the highest quality strains and ingredients.

Their Gut Test Kit provides a comprehensive analysis of bacterial and fungal levels present in the gut. After customers send in their kits, BIOHM’s team creates a customized regimen for each person. Heavily invested in innovation and scientific discovery, they are always ensuring their products match the forefront of health research.

“

Recharge as a tool definitely helps us keep our subscribers around, whether it’s allowing them to manage their subscription on their own, or making sure their entire experience is seamless.”

Melanie KolomiyetsDirector of e-Commerce & Marketing, BIOHM Health

Challenge

With products that are used with regularity, subscriptions were a natural fit for BIOHM’s business model. They have been offering subscriptions through Recharge since inception in 2017.

While they had started to establish a strong base of subscribers, churn was high. Subscribers were running into challenges trying to manage their subscriptions. For example, when subscribers got a notification from Recharge, they couldn’t access their subscription through Shopify—the accounts were not properly linked together. Additionally, customers who had both subscriptions and made one-time purchases, were unable to log in to Recharge, and had to have a link set via email. BIOHM wanted a seamless, simple solution to empower subscription management. They wanted to focus on customer retention, and encourage subscribers to stick around longer.

Solution

BIOHM partnered with eHouse Studio, an ecommerce agency, combining the best of UX design, technology, and analytics, to build out a customer portal. After doing demos, eHouse created a completely custom central hub. They integrated Shopify orders and Recharge orders, so customers can see both one time purchases and their subscriptions in the same place. In the portal, BIOHM’s subscribers can make adjustments to their subscriptions, whether it’s editing their next charge date, order frequency, or address. They also included the abilities for subscribers to add on one-time products and additional subscriptions without a new checkout. With eHouse, BiIOHM designed an intuitive experience for seamless subscription management.

To further address churn, BIOHM added a survey to their cancellation flow. When customers go to cancel their subscription, BIOHM is able to offer an immediate solution based on their reason for canceling—like skipping an order if they have too much product, or suggesting a different product if their current one isn’t working.

Finally, their product pages are set to subscription by default. Customers immediately see their savings with a subscription, and have to opt-in to a one-time purchase instead.

Results

With the addition of the portal, subscribers can quickly and easily modify their subscription so it continues to meet their needs. BIOHM saw that many subscribers chose to skip orders in the portal, but ultimately stay subscribed—their churn rate decreased by over 9%, and continues to go down.

Plus, with their subscription-focused offering, BIOHM sees 40% of new customers opting in to subscriptions. And by upgrading and simplifying the subscription experience, they’ve built a solid, loyal base of subscribers—55% of their customer base has a subscription.

“

There’s a reason Recharge is the main subscription service you go to. The tool is really simple to use. It’s only going to help your business in the long run.”

Danielle FilipDirector of Customer Experience, BIOHM Health

Gnarly creates high-quality nutrition products for outdoor athletes. They’re focused on providing proper nutrition for people recovering from intense activities, like trail running or backcountry skiing. Gnarly’s products range from pre-workout supplements to vitamins so every athlete can find the right regimen based on their activities, recovery needs, and dietary requirements.

Gnarly has partnered with the outdoor community to kickstart education, provide resources, and supply products designed to support everyone’s outdoor sport of choice.Gnarly is committed to science-backed nutrition delivered through transparent, natural, and straightforward ingredient standards. As an outdoor-focused brand, they’ve pledged to give back to the community they love by helping increase diversity in outdoor pursuits, strengthen environmental protections, and support sustainability goals.

“

The ease with which [customers] can update their subscription via SMS, add or change to their orders, and postpone receiving products they don’t need has drastically reduced our churn…. Customers are empowered to handle their orders as they please.”

Elizabeth EscheMarketing Director, Gnarly Nutrition

Challenge

Gnarly introduced subscriptions so their long-term customers would always have proper supplementation. On their previous site, everything was custom-built and required constant updates to match evolving capabilities. Their out-of-the-box customer portal was messing with their data—they had to manually review numbers to ensure accuracy. Gnarly wanted to create a simple, intuitive online shopping experience.Additionally, Gnarly saw that some customers were subscribing to take advantage of a discount and quickly canceling. They wanted to develop a way to reward customers and incentivize them to stay subscribed.

Solution

Gnarly migrated to Recharge to create a more streamlined experience, both internally and for their customers. With Recharge’s analytics suite, Gnarly was able to track all their key performance indicators and trust the data to help make crucial business decisions.They also partnered with Chelsea & Rachel Co., a full-service ecommerce agency, to design a seamless shopping experience for customers. Chelsea & Rachel Co. helped Gnarly develop a customer portal so that customers could easily manage their orders—whether skipping, swapping, or adjusting products. This has led to a 77% retention rate in the last six months.Finally, Gnarly rolled out an innovative, progressive pricing model. In their model, customers gradually receive greater discounts—they get 10% off for their first three orders, 15% off for their fourth and fifth orders, and unlock 20% off for their sixth order. Once they’ve placed six orders, they receive 20% off in perpetuity as long as they stay subscribed. With this model, Gnarly incentivizes customers to remain in the program and continue placing orders.

Results

Gnarly’s progressive pricing model works because customers want to keep their discount, and their statistics support it. Over 25% of their subscribers have placed the six orders required to reach the third tier to get 20% off. Additionally, the lifetime value (LTV) of their subscribers is now double the LTV of a non-subscription customer, and the company’s customer churn rate has dropped 4%. Clearly, Gnarly sees both immediate and long-term gains from their subscription program.

“

Supplements are a convenience—they’re created to make it easier for our customers to stay healthy and recover well. Subscriptions only add to that convenience, and our tiered discounting allows us to reward our biggest fans in a consistent way.”

Elizabeth EscheMarketing Director, Gnarly Nutrition

Brickhouse Nutrition is a nutrition line dedicated to delivering top quality, innovative nutraceutical products, founded in 2016 by two brothers from Columbus, Ohio. The co-founders themselves have been involved in the sports nutrition world for years and sought to fill a gap in the industry to build a foundation that improves health and performance.

The first product they formulated was Foundation, a cellular energy product that highlighted Brickhouse Nutrition’s focus on building from the ground up. With this product, they aimed to create a strong foundation for athletes to build upon, then grew their science and research-based product offerings from there.

“

What we were really looking for was a bundling solution that allowed for full customization.”

Max HennonCOO, Brickhouse Nutrition

Challenge

Brickhouse Nutrition migrated from Bold in 2021 before joining Recharge in the hopes of expanding their subscription capabilities. On their previous subscription platform, they weren’t able to see the growth they wanted due to slow APIs and inflexible customer portal customization with limited upsell functionality.

While Brickhouse Nutrition was no novice to the concept of bundling upon joining Recharge, they were also limited in their ability to offer their customers exactly what they wanted with their bundles.

Solutions

Enter Recharge’s latest product: Bundles.

The launch of the Bundles beta program piqued their interest as it was built directly into Recharge, which was already a part of their tech stack. They didn’t need to look elsewhere for third parties and it provided exactly what they were looking for—options.

The onboarding process was seamless with the help of the Product team, who aided in the setup and deployment of their bundles program.

Brickhouse Nutrition leveraged bundles to improve customer acquisition by introducing different flavor combinations to their customers at a discounted price. Then, customers could pick out the flavors they enjoyed most in their next shipments. This way, customers could save money while also having access to more flavor options—increasing the likelihood of them continuing to subscribe to the flavor they ended up liking the most.

Results

Bundling has provided a pathway for Brickhouse Nutrition to successfully introduce new flavors to their customers, resulting in double their daily sales for new flavors compared to before. While it can be hard to sell new products to a loyal customer base, having effective bundles generates trust and engagement with the brand’s growth and contributes to a strong merchant-customer relationship.

With Recharge in their tech stack, they’ve had over $134k in GMV and have seen their AOV boosted 75% to $135 with Bundles, compared to $77 without. The numbers speak for themselves, so it’s no wonder that Brickhouse Nutrition plans to continue building out their bundling offering to see just how far it can take them.

“

With different platforms that we had experience with, they tried to do too many things at once and gradually moved away from the subscriptions aspect of their offering. Recharge is able to deliver on new features and products, but still maintains a high level of support for their subscription offering.”

Max HennonCOO, Brickhouse Nutrition

In 2017, Jenna Ryan and Spencer Gordon founded Uqora with a mission to revolutionize the way we manage our urinary health. Their focus on proactive care is why Uqora is always thinking of new ways to make life easier. Backed by science and technology, Uqora makes proactive urinary health and urinary tract infection (UTI) relief products easily accessible to all. With a subscription-based model, they’re focused on building deep relationships and providing a high-impact solution to their customers’ problems.

“

At Uqora, we build a tight-knit relationship with our customers because they are dealing with something really personal. Given the different channels we use, our laptops would have 10 different tabs open. It was difficult to get a cohesive view of the customer. But with Gorgias + Recharge, we see all the information in one window and have better visibility into the customer to manage their subscription, saving us a ton of time.”

Zoe RotbergDirector of Customer Experience, Uqora

Challenge

Managing subscriptions can be tough. With customers wanting to make frequent adjustments to their plans, providing them with a seamless experience was critical for retention and boosting customer lifetime value (LTV). Uqora’s customer success team’s hope was to reduce friction caused by needing to collect data across different locations and maximize efficiency in order to build deeper relationships with their customers.

Uqora customers have the most success when using the products regularly, which is why subscriptions are a crucial part of their business. This roadblock was holding the Uqora team back from providing the seamless and quick personal interaction that their team prides itself on to optimize their customers’ subscription experience.

Solution

With the use of the Gorgias integration and Recharge, the Uqora team was able to have all of their customer data available within Gorgias and bring a personal touch to the customer support experience.

Gorgias’ integration also makes churn prevention easier by equipping the customer success team with consultative recommendations for customers based on their current plan, previous purchasing behavior, and the reason they are reaching out to support. This in turn helps customers find sustainable success with their proactive regimen from Uqora – their customers know that the Uqora team is here to help.

For example, if a customer reaches out saying they have too much product, they can simply change the date of their next shipment rather than cancelling their subscription completely from within the Gorgias dashboard.

Most importantly, Gorgias allows the team to support customers with anything they need – whether it’s changing their next renewal dates, pausing their subscription for a few weeks, or modifying the products in their subscription.

Results

Running this strategy across all key moments in the subscriber lifecycle allows the Uqora team to provide a personal and seamless experience for their most valued customers.

Gorgias is a key component in helping Uqora customers find success: It enables the customer success team to build genuine relationships with their customers and add value far beyond the products.

On average, customers purchase Uqora products more than eight times over the course of their lifetime, reflecting just how integral this subscription model is for both Uqora and their customers. With the integration between Gorgias and Recharge, Uqora is well supported to succeed with subscriptions.

“

I will say that switching over to Gorgias was hands down the best decision that we made in our tech stack build out, because it provided us the perfect integration to have with another absolutely crucial part of our tech stack, which is Recharge. And so having those two things together was a no brainer for us.”

Zoe RotbergDirector of Customer Experience, Uqora

Kollo Health’s British-made collagen supplements contribute to healthier skin, hair and nails, while also helping maintain the function of healthy joints and bones. Their mission is to provide people worldwide with scientifically backed collagen supplements for the mind and body.

“

Retain has been an absolute godsend. I genuinely think having all of our tech and retention tools in one place is helping us keep customers longer because the front and back ends work together and our customers are able to use everything so easily. And it’s helped us make our customer offerings more bespoke and tailored to our customers, which has helped massively.”

Natasha WhitingCEO, Kollo Health

Challenge

Since launching in 2020, Kollo has attracted a dedicated following of subscribers. With its business built on long-term relationships, retention was a top priority, and Kollo invested in separate solutions for passive churn and loyalty to tackle retention from every angle.

But over time, their assortment of tools began to cause as many problems as it solved. Sourcing all of these solutions separately left Kollo with a fragmented tech stack with limited interconnectivity and growing costs. Each tool came from a separate provider, making it difficult to integrate them and use one to improve the other.

Their loyalty system even required customers to navigate to a separate page outside the subscription flow to manage their points. The cumbersome process left many customers struggling to use their rewards at all, undercutting the program’s retention benefits.

Kollo’s setup wasn’t working for them or for their customers. They needed an integrated solution, one that would unify their retention efforts into one product that was both more effective and easier to manage than their existing tools.

Solution

Kollo found their answer in Recharge’s Retain suite. Retain is a comprehensive collection of retention tools designed to work together seamlessly: Cancellation Prevention, Failed Payment Recovery, Win Backs, and Rewards, all bundled together for easy management.

Their interconnectivity provides benefits that aren’t possible with more siloed setups. For example, Cancellation Prevention and Failed Payment Recovery can be configured to highlight unused credits in cancellation flows or upon failed payments, making for a more personal and compelling experience—and more effective churn reduction.

“

Our old loyalty point system caused a third of all of our customer support tickets. It didn’t integrate well with our other tools and our customers really struggled to manage their accounts and apply their points. We needed to serve our customers better, so we switched to Recharge’s credit system.”

Natasha WhitingCEO, Kollo Health

Implementation

Kollo shifted from their previous dunning and loyalty providers to Recharge’s Failed Payment Recovery and Rewards. Since they were already using Cancellation Prevention, all of their retention features were now housed under one roof.

Adopting Rewards transformed their loyalty program from points-based to credit-based, creating a smoother, more intuitive experience for subscribers.Kollo also tapped into Retain’s potential for interconnectivity by integrating Rewards into Cancellation Prevention.

Now customers who began cancellation would see their credits balance during the cancellation flow, providing another incentive to maintain their subscriptions instead of canceling.

Results

Adopting Retain resulted in significant improvements to Kollo’s customer experience, tech stack management, and churn.

Failed Payment Recovery’s AI-powered smart retries recovered 85% of all failed transactions in the first 4 months, a 9% improvement over Kollo’s previous passive churn solution. And where Cancellation Prevention had been stopping 20% of cancellations before Kollo’s full adoption of Retain, that rate jumped to 33% once Rewards was incorporated into their cancellation flows—a testament to the value of integrated tools.

And that’s not to mention the more intangible benefits. With all of their retention tools now coming from one provider, Kollo’s tech stack was suddenly manageable—fewer accounts, fewer variables, and fewer bills. Customers felt it too, and support requests about rewards slowed down thanks to the more cohesive experience.

Now Kollo is incorporating Win Backs and Referrals into their retention strategy. These last two components of the Retain package re-engage lapsed subscribers and develop top customers into brand advocates, helping brands build bigger, more engaged subscriber bases.

“

Our tech stack really needed streamlining. We had a standalone passive churn and dunning solution, and it was all a bit much to manage. Switching to Retain let us have everything in one place. And it’s not just easier to manage—we actually recover more failed payments now with Retain, and it costs less.”

Natasha WhitingCEO, Kollo Health

LOLA, the first lifelong brand for reproductive health, set out to create products that are transparent and accessible for everyone. As their customer’s trusted reproductive health brand, LOLA offers essential products, educational resources, and meaningful support for every step of the way. Highlights include an initiative for donating period products to those in need, a blog where doctors and health experts answer customer’s health questions, and period support groups.

Founders Jordana Kier and Alex Friedman launched LOLA in 2014 with the foundational belief that people deserve transparency about what they’re putting in their body—and that they should have access to high quality, accessible options made with trusted ingredients. LOLA first came on the scene with their (now best-selling) tampons made with 100% organic cotton, and have since expanded to bring customers a host of products from personal lubricant, to cleansing wipes and probiotics.

LOLA allows customers to customize a monthly delivery tailored to their unique needs, and have it shipped just on time so they’re never caught without period products when they need them. Subscriptions were a highly successful business model, and as their customer base grew LOLA needed a more advanced solution.

“

Cost is just one factor in consumers’ purchasing decisions today. Driving access is inherent in our brand DNA, and it is critical for us to stay true to our values when fostering community with our customers.”

Anna StearnsDirector, Digital Product

Challenge

LOLA wanted to bring their guiding principles of customization and convenience to subscription offerings. Sometimes people need a break from period products for pregnancy or other health-related reasons. If a customer wanted to pause, reschedule, or cancel, they had to contact the customer service team for help. LOLA was looking to simplify subscription management by empowering customers to manage their accounts and their health.

LOLA customers appreciated the brand’s accessibility initiatives and were asking for ways to get involved. LOLA wanted to respond to this customer demand, and bring them further into their mission to make essential period products available to people everywhere.

Solution

Utilizing Recharge’s API, LOLA built out a calendar feature so customers can easily modify delivery schedules at their leisure. Instead of having to go through multiple steps to adjust orders, customers can now login to their portal and have control. Investing in customer happiness pays off big time in the long run. If customers are frustrated with the frequency of their deliveries, and it isn’t easy to make a change, they may cancel altogether rather than fumble through a clunky interface.

It may sound counterintuitive, but making it easy to cancel or adjust orders actually increases customer lifetime value. Implementing these simple and straightforward practices echoes the LOLA ethos—transparency in ingredients and orders alike to meet their customers’ needs. With subscriptions, brands build an ongoing relationship with customers, and customers stay loyal to brands that offer them flexibility and transparency.

Results

By implementing Recharge’s API, LOLA saw a 23% increase in LTV. In addition to changing delivery or charge dates, LOLA subscribers can also personalize boxes through the customer portal. Typical period products sold in stores are limited to one variety per box, but LOLA customers are able to select different products and absorbancies to fit their specific needs. Customers are also encouraged to explore other products in the portal, driving a 35% increase in AOV through new product discovery.

Finally, LOLA was able to incorporate their advocacy mission more seamlessly into their subscription service. To further their community support efforts and include customers in the vision, they added a built-in donation module at check-out. Customers can opt-in to donating a box of pads to LOLA’s nonprofit partner “I Support the Girls” or include a recurring monthly donation with their subscription. This seamless inclusion boasted an impressive engagement, with 15% of subscribers adding a donation box. Introducing this feature helped LOLA empower their community, establishing even stronger relationships with their customers and partner organizations. With Recharge, LOLA upgraded their subscription flow to reflect core brand values of transparency, empowerment, and access.

“

Recharge’s subscription capabilities allow our community to support each other and make an impact through monthly recurring donations to nonprofit organizations like our longtime partner, I Support The Girls.”

Anna StearnsDirector, Digital Product

Meet Apothékary, a health and wellness brand dedicated to harnessing the power of plant medicine to make everyday healing second nature®. Focused on addressing the root causes of stress and its impact on the body, Apothékary offers solutions for issues ranging from sleep troubles and hormonal imbalances to digestive disorders. Their proprietary formulas and tinctures blend seamlessly into your daily routine, promoting holistic well-being.

“

Recharge Analytics was a huge feature we enabled. It helps us look at churn and what products customers resonate with most—plus it gives us a better indication of our subscription program’s overall health.”

Mikey KriegerDirector of Digital, Apothékary

Challenge

One of Apothékary’s biggest brand advantages is personalization, with a diverse product lineup enabling them to serve a wide array of their customer’ needs. To deliver that customization to their subscribers, they built a custom, headless storefront.

Unfortunately, their previous solution lacked the turnkey tools their ecommerce team needed to continue enhancing their subscription platform. New features required custom development work, making them expensive and slow to launch.

They needed a subscription partner that would provide the flexibility their customers were looking for—without adding tons of development costs and maintenance needs.

Solution

Recharge’s comprehensive suite of turnkey tools simplifies program management. It includes insights that helped Apothékary build better retention strategies, plus a robust API and SDK to streamline their custom development efforts—all housed in one platform.

Plus, Recharge is the only subscription solution listed as a Shopify Hydrogen extension app, meeting stringent standards for performance, security, and user experience. This exclusive status ensures seamless compatibility with Hydrogen’s React-based framework, delivering exceptional speed and reliability for headless commerce storefronts.

1. Custom solution and seamless integration with Shopify Hydrogen: Recharge’s powerful API, SDK, and comprehensive documentation simplified Apothékary’s custom development work. By integrating with Hydrogen, Shopify’s React-based framework, they rapidly accelerated the optimization of their headless store.
2. Efficient automation: With Recharge, Apothékary implemented automated transitions that made life easier for their customers, like switching subscribers from starter products to refills after the first order using SKU-swapping workflows. This saved precious time and cut down on manual work.
3. Flexible subscription options: Recharge’s subscription tools meant that customers could get their favorite products replenished on a regular basis, with the flexibility to modify their subscription as they needed.
4. Analytics that drive actionable outcomes: Apothékary most frequently leans on Recharge’s Churn, Subscriber, and Revenue dashboards to monitor key metrics and optimize their strategy, such as month-over-month churn. They also use the insights from our built-in dashboards to assess how the new Cancellation Prevention feature impacts their monthly recurring revenue.

“

Every partnership we form is deeply valued, but our collaboration with Recharge is particularly special given the exceptional value it offers our customers. From working closely with their product team to receiving hands-on support from our CSM, we know that they prioritize our business goals, ensuring we grow together.”

Shizu OkusaFounder & CEO, Apothékary

Results

Apothékary saw substantial improvements after teaming up with Recharge:

• Efficiency boosts: Automation with workflows and integration across Shopify Hydrogen took manual labor out of the equation, freeing up the team to focus on bigger, strategic goals.
• Optimized retention: By diving into analytics and listening to customer feedback, Apothékary made changes that enhanced the customer experience, boosting retention. They leverage customer cancellation data to influence what changes they implement on the front end, such as order frequency options, or improvements in their retention tactics.
• Revenue growth: The streamlined subscription process contributed to steady revenue growth. Apothékary recently celebrated a milestone of processing $10 million through Recharge—a testament to the system’s effectiveness and the brand’s impressive growth over four years.
• Top-notch support: Recharge’s customer success manager was a strategic partner, addressing potential issues and optimizing the subscription model, ensuring Apothékary could continuously improve and adapt their strategies.

A detour and quick return

Apothékary once ventured away from Recharge to explore other solutions, but it wasn’t long before they found their way back.

Mikey Krieger, Director of Digital, noted the importance of Recharge’s full-suite of tools and support in their decision to return: “We originally were on Recharge and migrated away, but we boomeranged back. The key reasons we migrated back were access to the Recharge team, super clear documentation, and extendability.”

All of these things, paired with access to the Recharge team, are critical in building and maintaining their custom storefront.

In partnership with Recharge, Apothékary’s digital transformation and growth have been nothing short of smooth. The combination of automation, robust analytics, and custom solutions has enabled Apothékary to meet customer needs effectively and stay ahead in the wellness market so they can continue to focus on delivering their brand promise: bringing plant-powered wellness to even more customers.

Cardio Miracle was founded in 2015 by John Hewlett following a personal health crisis—and a powerful mission: to help people take control of their long-term health. Rooted in nitric oxide research and backed by a growing body of peer-reviewed studies, the company blends over 50 natural, bioavailable ingredients to support heart health, circulation, energy, and immune function.

What began as a personal journey has become a purpose-driven brand trusted by wellness advocates, medical professionals, and especially older adults seeking to improve and maintain their health over time. For their customers, daily, consistent use is essential—and so is making that routine easy to maintain.

That’s why subscriptions aren’t just a business model for Cardio Miracle—they’re a critical part of the customer experience. Automatic deliveries ensure customers never miss a dose, removing the friction of reordering and helping people stay on track with their wellness goals. Recharge powers that experience, giving Cardio Miracle the tools to support long-term health outcomes while creating operational stability to invest in research, partnerships, and mission-driven growth.

At Cardio Miracle, subscriptions aren’t just a small part of the business; they drive it. Recurring revenue funds everything from day-to-day operations to ambitious marketing experiments like sponsoring local wellness events and public speakers. With a loyal customer base, many of whom are older and prefer consistency, CardioMiracle sees subscriptions as the most sustainable path to long-term growth that makes their customers’ lives easier and also provides a more predictable revenue source.

Challenge

For CardioMiracle’s customer base, many of whom prioritize ease and routine, any friction at the point of purchase reduced the likelihood of choosing a subscription. With their previous setup, subscription upgrade paths weren’t visible across the journey. And for an audience that appreciates straightforward, easy-to-understand options, that lack of clarity made a meaningful difference.

That disconnect threatened the heart of CardioMiracle’s mission: helping people take control of their long-term health through consistent daily use. Without intuitive subscription options embedded throughout the journey, the team couldn’t confidently guide customers toward the experience that delivers real, lasting results.

Managing multiple platforms also slowed down the team and introduced unnecessary overhead. For a lean brand powered by recurring revenue, CardioMiracle needed fewer tools, not more, and a subscription-first system that made it effortless for customers to commit to a healthier routine from day one.

Solution

When Recharge released native upsell tools—covering the product page, cart, and checkout—CardioMiracle made the switch. The tools were fully integrated into Recharge, came included with their plan, eliminating the need to spend on third-party apps, and were built for subscription-first businesses like CardioMiracle. The best part? These tools took just a few minutes to set up and drive meaningful results.

Now, CardioMiracle has a simplified tech stack and a fully optimized subscription journey. At every key touchpoint—PDP, cart, and checkout—customers are shown clear, easy-to-understand subscription benefits, with upgrade paths that are as simple as a single click.

Results

CardioMiracle didn’t change their acquisition strategy. They didn’t introduce new promotions or revamp their funnel. They simply activated Recharge’s upsell tools—and let them work.

The impact: a 23.63% increase in subscription sales, with the cart alone responsible for 13.68% of the lift.

For CardioMiracle, subscribers aren’t just a revenue stream—they’re long-term users whose habits align with the brand’s mission of promoting consistent, daily health routines. Many are older adults who value simplicity and stick with what works. Once they subscribe, they tend to stay, generating 3x more lifetime value than one-time buyers, with some worth up to 21x more over time. These aren’t casual customers—they’re loyal advocates whose sustained usage drives both predictable revenue and real health outcomes.

With Recharge’s upsell tools, CardioMiracle has turned every key touchpoint into a straightforward subscription upgrade opportunity—no third-party tools, no added costs, and no disruption to the customer experience. More importantly, it’s helping customers stay consistent with their health goals, while fueling a mission-driven business built to make a lasting impact.