Hello Bello saves on customer acquisition with their subscriber-only benefits program

My name is Jessica Tennant. I'm the SVP of Ecommerce at a company called Hello Bello.

Our brand provides premium products at non-premium prices to parents, such as diapers, wipes, baby personal care, so that parents don't have to choose between what's best for their baby and what's best for their budget. We offer all sorts of different unique diaper designs to our subscribers only. That to us is one of our really big value propositions.

So we want to make sure at all times we have the best variety for them to choose from. Repeat purchases are everything. I think at the end of the day, if we didn't have a subscription business and we didn't have the recurring purchases, we would not be able to spend on advertising. The core of our business when we launched, 99.9 percent of all of our orders, were diaper subscriptions. It's been essential to our business since day one, and we wouldn't have been able to do it without Recharge.