Gardencup curates a frictionless customer journey with out-of-the-box Recharge products

I'm Brad Savage, Founder and Chief Convenience Officer of Gardencup.

I do just about everything short of actually making salads every day. In college, I actually started prepping my own salads in Starbucks cups. With Gardencup, you set up a single one-time subscription. With Recharge you select your frequency of weekly or bi-weekly, and then you can go in and simply update your cups if you want to try something different every week, or just set it and forget it.

We really try and help people get straight to the point of picking out their Gardencups for the week. Almost every CTA on the homepage is to the pack builder, which is a completely native Recharge bundle widget right now. We also have a completely native Recharge [customer] portal. So from the pack builder to the portal, the experience of selecting cups and adding them to their pack is extremely seamless and consistent.

So it's extremely useful for us to have a very intuitive and user-friendly platform. The core business model from the outset, when we started about a year and a half ago, was to do subscription only. Going subscription only has allowed us to start creating kind of a flywheel of repeat purchases now.

But the more we got into the weeds of how quickly and cost-effectively we could stand up a custom dynamic bundling storefront without any custom middleware or anything, the more and more it looked like Recharge was the right solution. Recharge's subscription feature set is in my opinion the best in the business right now.