Scalable rates for every stage of growth

Starter

For emerging brands launching their subscription programs

$99/mo

Try for free

Processing fees at:

  • 1.49% + 19¢ per transaction

What's inside

  • Subscription-first product page widget

    Acquire up to 8x more subscribers with a customized subscription widget

  • Intuitive customer portal

    Customize your portal in minutes—no code required—and empower subscribers with a streamlined, self-serve experience

  • Upsell & cross-sell tools

    Increase subscription conversion & AOV with strategic upsell & cross-sell touchpoints across the customer journey

  • Smart Cancellation Prevention

    Craft personalized, no-code cancellation journeys that give subscribers compelling reasons to stay and surface insights that help prevent future churn

  • Failed Payment Recovery

    Recover up to 88% of failed payments with AI-powered retries and smart notifications that make updating payment details effortless

  • Win Back solutions

    Recover more lapsed subscribers with targeted offers, custom reactivation pages, and instant charge processing that speeds their return

  • Automated workflows

    Boost retention, conversion & LTV with automated, high-impact flows like welcome offers and starter-to-refill transitions

  • Giving capabilities

    Let customers gift subscriptions to family & friends

  • Analytics & industry benchmarks

    Track key metrics in real time and measure your performance against industry benchmarks

Plus

For scaling brands ready to optimize their subscription strategy

$499/mo

Get started

Processing fees at:

  • 1.34% + 19¢ per transaction, with scalable transaction rates to support your growth

Everything in Starter, plus:

  • Hands-on implementation

    Get expert project support with regular check-ins, best-practice guidance, and dedicated resources to ensure a smooth, confident path to launch

  • End-to-end migration support

    Move to Recharge with confidence through precise data validation, automated preparation tools, and a cutover strategy proven to prevent disruption and eliminate errors

  • Customizable bundles & tiered discounts

    Increase retention and AOV with curated or customizable bundles that speed up checkout and encourage repeat purchases

  • Concierge SMS*

    Allow customers to manage subscriptions by text—skip, delay, ship sooner, or add products instantly. Reduce churn, strengthen retention, and lift order values with proactive, AI-powered messages

  • Loyalty - Rewards

    Foster loyalty throughout the subscriber lifecycle with tailored incentives that help get subscribers to their next order

  • Loyalty - Referral Program

    Acquire more valuable customers and build long-term loyalty with referral offers and reminders designed to spark sharing and accelerate conversion

  • JavaScript SDK & Storefront API

    Create highly personalized subscription experiences by seamlessly integrating Recharge into your storefront

*+$0.03 US & Canada / + $0.06 International per message segment

Custom

For high-volume subscription brands looking to improve subscriber retention

Volume-based rates

Contact us

  • Custom implementations

    Get tailored workflows and integrations built around your unique business needs, designed to scale

  • Dedicated priority technical support

    Priority access to technical specialists who know your setup and keep everything running smoothly

  • Review of solution architecture

    Expert evaluation of subscription infrastructure to optimize performance and scalability

  • Enterprise business reviews

    Receive strategic, recurring reviews to track results, uncover opportunities, and guide long-term growth
Starter
Plus
Custom

Starter

$99/mo

1.49% + 19¢ per transaction

Plus

$499/mo

1% + 19¢ per transaction

Custom

Custom pricing

Tailored plan & rates

Subscriber Platform

Unified checkout on Shopify

Unified checkout on Shopify included in standard plan
Unified checkout on Shopify included in pro plan
Unified checkout on Shopify included in custom plan

Native integration with Shopify discounts, tax, and shipping

Native integration with Shopify discounts, tax, and shipping included in standard plan
Native integration with Shopify discounts, tax, and shipping included in pro plan
Native integration with Shopify discounts, tax, and shipping included in custom plan

Secure and flexible payment support*

End-to-end payment flexibility and secure vaulting so shoppers can pay their way—safely and seamlessly
Secure and flexible payment support* included in standard plan
Secure and flexible payment support* included in pro plan
Secure and flexible payment support* included in custom plan

Customer portal

An intuitive, self-serve portal that allows customers to add and swap products, reschedule deliveries, and engage with your brand
Customer portal included in standard plan
Customer portal included in pro plan
Customer portal included in custom plan

Smart Cancellation Prevention

Smart Cancellation Prevention included in standard plan
Smart Cancellation Prevention included in pro plan
Smart Cancellation Prevention included in custom plan

Failed Payment Recovery

Recover more revenue with smart retries, frictionless payment updates, and analytics that optimize passive churn recovery
Failed Payment Recovery included in standard plan
Failed Payment Recovery included in pro plan
Failed Payment Recovery included in custom plan

Win Backs

Bring lapsed subscribers back with personalized incentives, branded reactivation pages, and one-tap, passwordless reactivation
Win Backs included in standard plan
Win Backs included in pro plan
Win Backs included in custom plan

Passwordless customer login

Passwordless customer login included in standard plan
Passwordless customer login included in pro plan
Passwordless customer login included in custom plan

Prepaid subscriptions

Prepaid subscriptions included in standard plan
Prepaid subscriptions included in pro plan
Prepaid subscriptions included in custom plan

Gift subscriptions

Let customers purchase subscriptions as gifts and give recipients full control of their own subscription experience
Gift subscriptions included in standard plan
Gift subscriptions included in pro plan
Gift subscriptions included in custom plan

Merchant admin portal

Your central hub for managing all Recharge configurations and subscription settings
Merchant admin portal included in standard plan
Merchant admin portal included in pro plan
Merchant admin portal included in custom plan

Third-party integrations library

Integrate with the major tools you use across ecommerce, marketing, and operations
Third-party integrations library included in standard plan
Third-party integrations library included in pro plan
Third-party integrations library included in custom plan

Permissions management

Manage accessibility for every admin and team member in your Recharge portal
Permissions management included in standard plan
Permissions management included in pro plan
Permissions management included in custom plan

Bulk manage subscriptions

Make bulk updates to subscriptions for fast, efficient changes at scale
Bulk manage subscriptions included in standard plan
Bulk manage subscriptions included in pro plan
Bulk manage subscriptions included in custom plan

Robust and flexible API

Robust and flexible API included in standard plan
Robust and flexible API included in pro plan
Robust and flexible API included in custom plan

Javascript SDK & Storefront API access

Integrate Recharge into your storefront for highly personalized subscription experiences
Javascript SDK & Storefront API access not included in standard plan
Javascript SDK & Storefront API access included in pro plan
Javascript SDK & Storefront API access included in custom plan

Access higher rate limits as usage of the Recharge API grows

Access higher rate limits as usage of the Recharge API grows not included in standard plan
Access higher rate limits as usage of the Recharge API grows included in pro plan
Access higher rate limits as usage of the Recharge API grows included in custom plan

Upsell & Cross-Sell

Checkout Upsell & Cross-sell

Boost conversion with targeted offers at checkout
Checkout Upsell & Cross-sell included in standard plan
Checkout Upsell & Cross-sell included in pro plan
Checkout Upsell & Cross-sell included in custom plan

Post-purchase Cross-sell

Show personalized, one-click add-ons after checkout to boost AOV with no extra friction
Post-purchase Cross-sell included in standard plan
Post-purchase Cross-sell included in pro plan
Post-purchase Cross-sell included in custom plan

Cart & Cart Overlay Upsell

Convert one-time purchases to subscriptions with full upsell analytics and expandable options for future cross-sells and other features
Cart & Cart Overlay Upsell included in standard plan
Cart & Cart Overlay Upsell included in pro plan
Cart & Cart Overlay Upsell included in custom plan

Workflow Automations

Subscription setup & product transitions

Automate subscription setup and product transitions with Kit Unpacking and Starter Packs to Refills workflow templates
Subscription setup & product transitions included in standard plan
Subscription setup & product transitions included in pro plan
Subscription setup & product transitions included in custom plan

Product journeys & scheduled experiences

Design product journeys with looping or fixed sequences and schedule recurring shipments to create engaging subscriber experiences
Product journeys & scheduled experiences included in standard plan
Product journeys & scheduled experiences included in pro plan
Product journeys & scheduled experiences included in custom plan

Subscriber acquisition offers

Convert first-time buyers with trial-to-subscription and welcome offer flows that transition customers into long-term subscribers
Subscriber acquisition offers included in standard plan
Subscriber acquisition offers included in pro plan
Subscriber acquisition offers included in custom plan

Bundles

One-time purchase bundling functionality

One-time purchase bundling functionality not included in standard plan
One-time purchase bundling functionality included in pro plan
One-time purchase bundling functionality included in custom plan

Subscription based bundling functionality

Subscription based bundling functionality not included in standard plan
Subscription based bundling functionality included in pro plan
Subscription based bundling functionality included in custom plan

Preset Bundles

Create pre-configured bundles of products at a set price
Preset Bundles not included in standard plan
Preset Bundles included in pro plan
Preset Bundles included in custom plan

Customizable Bundles

Allow customers to mix and match products to create their own personalized bundles
Customizable Bundles not included in standard plan
Customizable Bundles included in pro plan
Customizable Bundles included in custom plan

Bundles SDK

Build custom bundle experiences using pre-made developer components.
Bundles SDK not included in standard plan
Bundles SDK included in pro plan
Bundles SDK included in custom plan

Bundles API

API access for full control over bundle logic and workflows.
Bundles API not included in standard plan
Bundles API included in pro plan
Bundles API included in custom plan

Loyalty

Rewards

Offer credits, discounts, and gifts that encourage repeat orders, with behavior-based triggers and smart reminders that reduce churn
Rewards not included in standard plan
Rewards included in pro plan
Rewards included in custom plan

Referrals

Encourage subscribers to refer friends & family with flexible incentives, frictionless sharing, and branded landing pages that convert
Referrals not included in standard plan
Referrals included in pro plan
Referrals included in custom plan

SMS & Email (Communications)

Concierge SMS

Allow customers to manage subscriptions by text—skip, delay, ship sooner, or add products
Concierge SMS not included in standard plan

$0.03 US / $0.06 International per message

$0.03 US / $0.06 International per message

Upcoming order email

Deliver branded, actionable reminders that let customers delay shipments or add products in a single click—no login required
Upcoming order email included in standard plan
Upcoming order email included in pro plan
Upcoming order email included in custom plan

Subscriber reactivation campaigns

Automated win-back campaigns that re-engage canceled subscribers with targeted offers and seamless reactivation links
Subscriber reactivation campaigns included in standard plan
Subscriber reactivation campaigns included in pro plan
Subscriber reactivation campaigns included in custom plan

Analytics

Revenue and order performance

Track revenue, recurring orders, upcoming shipments to understand how subscriptions contribute to your business growth
Revenue and order performance included in standard plan
Revenue and order performance included in pro plan
Revenue and order performance included in custom plan

Conversion, retention, & subscription health

Monitor churn, subscriber lifecycle trends, and subscription performance to identify what's working and where customers drop off
Conversion, retention, & subscription health included in standard plan
Conversion, retention, & subscription health included in pro plan
Conversion, retention, & subscription health included in custom plan

Customer behavior & lifecycle actions

See how customers engage with their subscriptions to optimize experiences
Customer behavior & lifecycle actions included in standard plan
Customer behavior & lifecycle actions included in pro plan
Customer behavior & lifecycle actions included in custom plan

Campaign performance

Measure the impact of Upsell and Cross-sell experiences, Win Back campaigns, and recovery flows to see which campaigns drive higher retention and revenue
Campaign performance included in standard plan
Campaign performance included in pro plan
Campaign performance included in custom plan

Rewards & Referrals program performance

Analyze how your rewards and referral programs influence repeat purchases, subscriber growth, and customer LTV
Rewards & Referrals program performance not included in standard plan
Rewards & Referrals program performance included in pro plan
Rewards & Referrals program performance included in custom plan

Support & Services

24/7 Support

Within 8 hours

Within 6 hours

Live video support within 4 hours

*Not applicable with Shopify Checkout Integration.
**Business hours: Monday–Friday, 6AM–6PM PST

Expand to compare plans

Custom Plan

Recharge’s Custom plan offers enhanced service and tailored pricing for large volume merchants.

See details

Recharge for Enterprise

The world's largest brands are powered by Recharge. Our API-first subscription management platform includes powerful customization tools, a 24/7 Security and Compliance team, dedicated support and implentation, and a vast ecosystem of integration partners.

Learn More

Frequently asked questions

Is there a free trial?

Yes! We do offer a 60-day free trial period for our Starter plan. The trial period begins on the day you install the Recharge app for your store.

Is Recharge worth the price?

Yes, absolutely. Recharge is the complete, unified retention stack that guarantees LTV growth and revenue stability. While basic apps handle transactions, Recharge provides turn-key, enterprise-grade tools that directly improve your highest-leverage metrics. By consolidating your retention efforts into one platform, from subscriptions and loyalty to analytics, Recharge provides the scalable infrastructure, deep Shopify integration, and proven support needed to compound your LTV far beyond the capabilities of alternative apps.

When does billing begin, and what is the billing cycle?

You will not be charged any fees during your trial period. After the trial is over, your recurring billing cycle will begin. Recharge follows a monthly billing cycle. You will be billed after the first full billing cycle you complete, not including the free trial period.

How does pricing work?

Depending on the plan you select, your total monthly charges will include a fixed monthly fee, plus variable fees based on your usage in the most recent billing cycle. Please review the pricing plans to compare your options.

How is usage-based pricing calculated?

Usage fees differ by plan and apply to all transactions processed by Recharge per month.

Is the pricing for Recharge distinct from ecommerce platform fees?

Yes. All pricing for Recharge is in addition to any other services or solutions your store may utilize, such as your ecommerce platform, payment processor, and any other ecommerce applications.

Is pricing for Recharge any different for merchants on Shopify Plus?

Merchants using Shopify Plus may be eligible for discounted pricing through our Custom plan. Please contact our Sales team for more information.

Can I change my plan later on?

Yes, you can upgrade your plan at any time. Merchants on the Starter plan can move up whenever they’re ready. Our Plus and Custom plans run on 12-month terms, which means you can upgrade during your term as your volume grows, and downgrade when your term commitment expires.

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All fees, including monthly subscription fees, will be billed in US dollars and are subject to government tax and other prevailing charges.

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