Business to business (B2B)

Katrina Nguyen June 27, 20241 minute read

Katrina is a Content Marketer with 5+ years of experience in ecommerce across Shopify & Recharge, ranging from technical support engineer to account management, to now marketing. While... Full bio

What does business-to-business (B2B) mean?

Business-to-business (B2B) refers to transactions or interactions occurring between two or more businesses, rather than between a business and its consumers (business-to-consumer). In the multifaceted B2B landscape, enterprises engage in the exchange of goods, services, or information to support their operational needs, expansion goals, or value chain efficiencies.

B2B interactions encompass a spectrum of industries, ranging from manufacturing and wholesale to professional services and technology solutions, underpinning the global economy’s intricate framework.