Scaled to over 200k subscribers on Recharge
About
Hubble is the first brand of contact lenses sold directly to consumers via an ecommerce, subscription-only model. With four manufacturers controlling 95% of the contact lens market, there’s been little competition, and prices are extremely high. Hubble wanted to make contact lenses affordable and convenient.
Today, they offer customers FDA-approved daily contact lenses, delivered directly to their doorstep. Lens are inspected for quality, made with high quality materials, and packaged in 100% recyclable boxes.
“I sent a slew of JavaScript API questions to the Recharge team, and they were able to quickly respond with answers. As a developer, it made me feel comfortable to move forward with their product.”
Paul Rodgers
Former CTO, HUBBLE
Challenge
Hubble knew they needed a platform with custom reporting and strong analytics to scale. They found that customers weren’t completing the checkout process. They wanted to eliminate the cart pages, and design an efficient checkout experience to optimize conversions.
Solution
With Recharge, Hubble utilized two APIs to create a new checkout flow. “We have a custom flow that creates a cart with JavaScript and utilizes a completely separate API to access a doctor's information we need to verify prescriptions," Chief Technology Officer, Paul Rodgers, explained. Instead of using various product pages, Hubble created a one-page checkout for subscriptions.
Hubble also used Recharge’s API to automate customer emails. Three days in advance of delivery for the initial set of contacts, the Hubble email system gets triggered. Customers are notified about the shipment, and get updated on their orders.
Results
The new checkout flow simplified subscriptions, so customers weren’t overwhelmed with information, and had less steps to complete. Within the first three months of using Recharge, Hubble saw a hugely positive response to the upgraded flow. They gained more than 17,000 customers, processing more than 600 orders daily.
With Recharge, Hubble has been able to monitor email campaigns, and assess how emails affect retention. With the Recharge API, Hubble produced a retention report that demonstrates how each cohort performs on a daily basis. With this report, Hubble can “see how changes to the site, the shipping price, or anything else is affecting customer retention” shared Paul.
By implementing Recharge in their daily operations, Hubble saw a massive lift in daily orders and customer acquisition, increasing their run rate by $1 million on a monthly basis. They’re now on their way to become the fastest-growing contact lens brand in the country.
“Every day at 4 a.m., we have a job that downloads all the customer data from the Recharge API and then creates SQL scripts for us to plug into our reporting.”
Paul Rodgers
Former CTO, HUBBLE
