Harry’s migrates subscription commerce tech stack to Recharge and Shopify

Pioneering DTC brand Harry’s was created to stand out from other shaving companies. Founders Jeff Raider and Andy Katz-Mayfield wanted simple, high-quality products that felt good to use and came at a fair price. When they asked around, they learned that lots of guys felt the same way, so they decided to do something about it. Since 2012, Harry’s has been delivering great shaving experiences at great prices while redefining what customers can expect from personal care.

Harry’s is part of Mammoth Brands (formerly Harry’s Inc.), one of the largest CPG companies built in the last 20 years and home to category-disrupting brands including Flamingo, Lume, Mando, and Coterie.

Challenge

For more than a decade, Harry’s ecommerce operations ran on a bespoke system custom built for their DTC model. That system enabled customer insight and fast iteration early on, but as the company scaled and added new brands to its portfolio, it began to slow progress rather than accelerate it.

Engineering drag was the first sign. Maintaining the custom stack diverted time away from building new features. Every experiment required developer input, and even simple subscription tests became complex.

Speed to market also suffered. Rolling out new subscription experiences or launching offers required long lead times, and leadership wanted the ability to iterate at a faster pace. Finally, as Mammoth Brands continued to grow, the complicity of adding to their homegrown platform increased, complexity, and conflicted with their philosophy of the autonomy of brands that chose to join the company. Many brands were already on Shopify, and happy with the results, so it didn’t feel necessary to push them to adopt a new technology stack. 

“

Our homegrown systems gave us control early on, but over time they became a drag on speed and innovation. Moving to Shopify and Recharge has given us the flexibility and stability we need to keep building fast across every brand.”

Sandeep ChoukseyChief Technology and AI Officer, Mammoth Brands

Solution

Harry’s leadership recognized that the business needed to standardize on a modern, unified commerce stack. After evaluating options, they chose to move their ecommerce operations to Shopify and power subscriptions with Recharge. The decision aligned with Mammoth Brands’ long-term strategy: to create a flexible, scalable, and easily repeatable foundation for every brand in its portfolio.

When Harry’s acquired Lume in 2021, the brand had already been using Shopify and Recharge for two years, offering a living proof point that the combination could deliver both speed and reliability. To test the idea, the team began by migrating Flamingo first. The smaller dataset allowed them to validate the process, refine the playbook, and build confidence for Harry’s much larger migration.

Execution

Migrating millions of subscriptions from a custom platform to Shopify and Recharge required detailed planning, clear ownership, and disciplined execution.

The project began with risk assessment and analysis. The migration team, composed of Harry’s, Recharge, Shopify, and development partner Domaine, mapped out multiple migration paths and evaluated tradeoffs around downtime, data fidelity, and load management. 

Recharge led the data migration, importing the bulk of Harry’s subscriber history early, then running smaller delta imports closer to launch to keep records current. The combined teams conducted multiple dry runs to test for accuracy and edge cases, refining processes along the way. Every detail was documented in a cross-team runbook that outlined timing, ownership, and go-live procedures.

In February 2025, after months of planning and execution, Harry’s migration was complete. Order processing paused briefly during final cutover before resuming smoothly. Subscribers experienced no disruptions.

Results

Over a decade of data was migrated seamlessly, with customers entirely unaware of the complex operation happening behind the scenes. Orders processed smoothly after a short pause, subscriptions continued uninterrupted, and account preferences transferred without issue. For a project of this size, it was a remarkable level of continuity.

The benefits extended far beyond a successful migration. Freed from the weight of maintaining a homegrown platform, Harry’s engineering teams could finally redirect their focus to customer-facing innovation. Marketing and lifecycle teams gained autonomy to test and launch new subscription offers on their own timelines, creating a faster path from idea to market. What once required weeks of development could now happen in days.

The shift also reduced the total cost of ownership for Harry’s. Retiring legacy infrastructure lowered ongoing expenses and streamlined maintenance, allowing Harry’s to invest resources where they have the greatest impact: on customers and product innovation. Perhaps most importantly, the project produced a reusable migration framework. That playbook now serves as the foundation for bringing additional Mammoth Brands onto Shopify and Recharge efficiently and with confidence.

“

There’s never a perfect time to migrate when you’re growing. We made the time, aligned our people, and focused the entire company. The result was a clean launch and a stronger foundation for what comes next.”

Sandeep ChoukseyChief Technology and AI Officer, Mammoth Brands

Conclusion

Harry’s migration to Shopify and Recharge marked a strategic shift that unlocked speed, scalability, and focus. Through careful planning, collaboration, and executional rigor, Harry’s achieved what many consider impossible: a complex replatform completed on schedule, without downtime, and with immediate business impact.

Today, every Mammoth Brands team operates on a shared foundation purpose-built for agility, innovation, and scale. And with Shopify and Recharge behind them, the brands in Mammoth’s portfolio are positioned to keep evolving faster and entirely in sync with their customers.