Apothékary surpasses $10M in recurring revenue with storefront powered by Recharge and Shopify Hydrogen
About
Meet Apothékary, a health and wellness brand dedicated to harnessing the power of plant medicine to make everyday healing second nature®. Focused on addressing the root causes of stress and its impact on the body, Apothékary offers solutions for issues ranging from sleep troubles and hormonal imbalances to digestive disorders. Their proprietary formulas and tinctures blend seamlessly into your daily routine, promoting holistic well-being.
Apothékary's Blue Me Away™ brings mental clarity and creates space for presence and grounding in the body
Recharge Analytics was a huge feature we enabled. It helps us look at churn and what products customers resonate with most—plus it gives us a better indication of our subscription program’s overall health.
Mikey Krieger
Director of Digital, Apothékary
Challenge
One of Apothékary’s biggest brand advantages is personalization, with a diverse product lineup enabling them to serve a wide array of their customer’ needs. To deliver that customization to their subscribers, they built a custom, headless storefront.
Unfortunately, their previous solution lacked the turnkey tools their ecommerce team needed to continue enhancing their subscription platform. New features required custom development work, making them expensive and slow to launch.
They needed a subscription partner that would provide the flexibility their customers were looking for—without adding tons of development costs and maintenance needs.
Solution
Recharge’s comprehensive suite of turnkey tools simplifies program management. It includes insights that helped Apothékary build better retention strategies, plus a robust API and SDK to streamline their custom development efforts—all housed in one platform.
Plus, Recharge is the only subscription solution listed as a Shopify Hydrogen extension app, meeting stringent standards for performance, security, and user experience. This exclusive status ensures seamless compatibility with Hydrogen's React-based framework, delivering exceptional speed and reliability for headless commerce storefronts.
- Custom solution and seamless integration with Shopify Hydrogen: Recharge’s powerful API, SDK, and comprehensive documentation simplified Apothékary’s custom development work. By integrating with Hydrogen, Shopify's React-based framework, they rapidly accelerated the optimization of their headless store.
- Efficient automation: With Recharge, Apothékary implemented automated transitions that made life easier for their customers, like switching subscribers from starter products to refills after the first order using SKU-swapping workflows. This saved precious time and cut down on manual work.
- Flexible subscription options: Recharge’s subscription tools meant that customers could get their favorite products replenished on a regular basis, with the flexibility to modify their subscription as they needed.
- Analytics that drive actionable outcomes: Apothékary most frequently leans on Recharge’s Churn, Subscriber, and Revenue dashboards to monitor key metrics and optimize their strategy, such as month-over-month churn. They also use the insights from our built-in dashboards to assess how the new Cancellation Prevention feature impacts their monthly recurring revenue.
Results
Apothékary saw substantial improvements after teaming up with Recharge:
- Efficiency boosts: Automation with workflows and integration across Shopify Hydrogen took manual labor out of the equation, freeing up the team to focus on bigger, strategic goals.
- Optimized retention: By diving into analytics and listening to customer feedback, Apothékary made changes that enhanced the customer experience, boosting retention. They leverage customer cancellation data to influence what changes they implement on the front end, such as order frequency options, or improvements in their retention tactics.
- Revenue growth: The streamlined subscription process contributed to steady revenue growth. Apothékary recently celebrated a milestone of processing $10 million through Recharge—a testament to the system’s effectiveness and the brand’s impressive growth over four years.
- Top-notch support: Recharge’s customer success manager was a strategic partner, addressing potential issues and optimizing the subscription model, ensuring Apothékary could continuously improve and adapt their strategies.
A detour and quick return
Apothékary once ventured away from Recharge to explore other solutions, but it wasn’t long before they found their way back.
Mikey Krieger, Director of Digital, noted the importance of Recharge's full-suite of tools and support in their decision to return: “We originally were on Recharge and migrated away, but we boomeranged back. The key reasons we migrated back were access to the Recharge team, super clear documentation, and extendability."
All of these things, paired with access to the Recharge team, are critical in building and maintaining their custom storefront.
In partnership with Recharge, Apothékary’s digital transformation and growth have been nothing short of smooth. The combination of automation, robust analytics, and custom solutions has enabled Apothékary to meet customer needs effectively and stay ahead in the wellness market so they can continue to focus on delivering their brand promise: bringing plant-powered wellness to even more customers.
Every partnership we form is deeply valued, but our collaboration with Recharge is particularly special given the exceptional value it offers our customers. From working closely with their product team to receiving hands-on support from our CSM, we know that they prioritize our business goals, ensuring we grow together.
Shizu Okusa
Founder, Apothékary
