Recharge has rolled out two new tools: Checkout Upsell and Checkout Cross-Sell. As the first tools in our Grow suite, Checkout Upsell and Cross-Sell are crafted to empower brands to make quick and easy improvements to the checkout page that help grow subscriptions and revenue.
Checkout Upsell allows customers to upgrade one-time purchases to subscriptions without leaving checkout, and Checkout Cross-Sell prompts customers to add products or subscriptions that complement what’s already in their cart.
These two products are specifically tailored to grow subscriptions and drive additional revenue at the checkout stage of the customer journey. In the coming months, we’ll introduce additional tools that will support subscription and revenue growth at even more points in the purchasing journey.
Both Checkout Upsell and Cross-Sell are included in Recharge’s Pro plan at no extra cost. Shopify Plus is required to use them.
Checkout Upsell: Convert customers to subscribers in one click
A typical subscriber generates three times the revenue of a non-subscriber in their first year with a brand. Checkout Upsell helps generate significant repeat revenue for ecommerce businesses by highlighting subscribe-and-save discounts and allowing customers to turn a one-time purchase into a subscription in one click at checkout.
Checkout Upsell can be set up in less than 60 seconds, allowing brands to start converting customers to subscribers almost immediately.
After converting to a subscription, customers can set their preferred subscription frequency directly from the checkout page, providing flexibility without breaking the purchasing flow. Customers can also manage their subscriptions or revert back to one-time purchases with ease and flexibility.
Brands can track conversion rate and revenue generated from upsold products to stay on top of the success of their checkout upsell widget.
Checkout Cross-Sell: Increase order values directly in cart
Checkout Cross-Sell is designed to drive AOV higher by encouraging customers to add more products to their cart, directly from the checkout page. Customers are presented with products that may complement what’s already in their cart, and add them to their purchase without ever leaving checkout. This engages customers more deeply with a brand’s full breadth of product offerings, without requiring extra clicks.
Brands can choose to offer cross-sold products as one-time purchases or subscriptions—giving them the power to not only increase the value of one order, but of every order to come. Plus, subscription frequency and other details can be updated in the same place to give customers complete control without ever leaving checkout.
Brands can track which product cross-sells are propelling the most growth for their business, and unlock insights that allow them to target shoppers with their most effective offers.
Built for the routine economy
Checkout Upsell and Cross-Sell are a no-brainer for supporting revenue goals: They drive repeat purchases, encourage product diversification, and enable customers to manage subscriptions directly in-cart. Customers can easily discover new products to try, then incorporate them into their daily routines by subscribing.
Recharge empowers brands to build for tomorrow to ensure the health and longevity of their business—powering brands that last. Grow is a foundation that will allow merchants to drive higher order values and recurring revenue, which will lead to better CAC to LTV ratios.
Curious what brands are already saying about Grow? Here’s a sneak peek:
