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Klaviyo Version 2 (V2) enables merchants to build and send automated transactional and marketing emails that are powered by more detailed subscription data.

If you want to grow your business by increasing average order value (AOV), extending lifetime value (LTV), and winning back customers who cancel their subscriptions, you’ll be excited to learn about the new and improved Recharge and Klaviyo integration. 

Our updated integration with Klaviyo allows you to seamlessly utilize your subscription data to send targeted messages to your customers. From discovering what additional products are relevant to your shoppers, to keeping them engaged with your brand, there are many new opportunities to grow your customer base and build brand loyalty.

With that, we’re excited to share all of the details of what our improved integration with Klaviyo entails.

Useful metrics in real-time

Our updated integration triggers Klaviyo metrics in real-time, allowing merchants to use the subscription data that comes directly from Recharge. Merchants will also have custom properties available to use for more targeted and relevant messaging to include in the metrics that are triggered. 

A few use cases that highlight what merchants have the ability to do when setting up the Recharge Klaviyo integration are:

  • Welcoming customers with an opportunity to cross-sell when the “Subscription started on Recharge” metric triggers 
  • Winning customers back when the “Subscription canceled on Recharge” metric generates, along with sending custom discounts via Quick Action URLs
  • Recovering abandoned carts when the “Started checkout” metric goes off
  • Welcoming back customers when the “Subscription reactivated on Recharge” metric is prompted
  • Sending targeted emails at specific upcoming order intervals when the “Order upcoming on Recharge” metric triggers
  • Customizing emails by easily adding product images of upcoming orders
  • And many more…

Create custom flows

Recharge and Klaviyo merchants can use these new metrics, combined with multiple Quick Actions, to create custom flows in Klaviyo with advanced segmentation. These custom properties can be used to send targeted emails to key customer segments. 

For instance, merchants can trigger an automated email when the third order in an upcoming subscription is set to ship and upsell a one-time product to their customers. They can use quick action URLs to prevent cancellations by informing their customers of their upcoming orders—allowing them to ship early, skip, or delay by using Quick Action URLs. 

Alternatively, if a customer does end up canceling their subscription, the merchant can try to retain the customer by triggering an email with alternative products or shipping cadences.  Additionally, merchants can target customers who abandoned their carts to try and win them back.

“The new updates around Klaviyo and Recharge unlock extremely powerful tools for our email marketing campaigns. These enhancements will have a huge impact on our clients leveraging Recharge and Klaviyo to provide highly targeted campaigns and allow us to better support our clients in mitigating subscriber churn, supercharging AOV with product add-ons, and increasing LTV with abandoned cart and canceled subscriber win-back campaigns.”

Yaseen Shurbaji, Co-Founder at Prismfly

A valuable integration

This is a powerful retention tool for our more than 5,000 merchants who use Recharge and Klaviyo together. These new features are part of an already valuable integration that we will continue to improve. 

Merchants are currently using Recharge and Klaviyo together to sync their Klaviyo segments with Facebook Custom Audiences to find new customers or win back lost customers. With automatic segment updating, they’re able to trigger relevant emails in real-time. Merchants are also now able to embed product images and product details to further customize their emails.

“This exciting new integration between Klaviyo and Recharge makes it easier to send more targeted campaigns to Who Gives A Crap subscribers. The content we share via email is now more relevant and actionable.”

Mike Altman, Director of Lifecycle and CRM at Who Gives a Crap

All merchants using Recharge now have access to our V2 integration with Klaviyo through the “Integrations” tab of your Recharge application, and it’s available across platforms, including: Recharge Checkout on Shopify, Shopify Checkout, Recharge Checkout on BigCommerce, and with our APIs. Quick Actions are fully available on Shopify and Recharge Checkout on Shopify, but not yet available on BigCommerce. 

To start using Klaviyo V2 or migrate from Klaviyo V1 to V2, visit our support documentation. If you aren’t currently using Klaviyo to send highly-relevant emails and SMS to maximize your use of Recharge, create a Klaviyo account for free today or request a demo here.