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Thomas Lalas

Thomas Lalas is a retention strategist for 8- and 9-figure ecommerce brands and the creator of The Vitruvian, a retention supersystem proven to increase 30-day repurchase rates, LTV, and subscription revenue. His Recharge-endorsed book Retention Economics reveals the principles behind sustainable ecommerce growth.

Posts by Thomas

Best practices

The 6 Levers for Retention-Backed Growth In 2026

Jan 27, 2026

Some operators run their businesses focusing on busywork. Tweaking ad creatives, testing new promos, updating the colors on their PDP… That’s never going to bring scalable growth.
Best practices

The First 30 Days: Where Your Retention Is Won or Lost

Jan 26, 2026

Let’s start with the truth no one wants to say out loud: Every subscription brand must treat the first 30 days as an extension of its product! And because most brands don’t, they end up having a massive belief problem. What is a ‘belief problem’, you ask?

 Cover of the book titled 'Retention Economics' by Thomas Lalas, featuring the book's title in bold lettering against a patterned background.
Best practices

Retention Economics: Why growth is impossible without it

Jan 14, 2026

Let’s cut to the chase: If your product is good, your subscription brand won’t fail because you can’t acquire customers, it will fail because you can’t keep them.