At ChargeX 2025, Recharge recognized some of our most innovative brands and partners with awards for their exceptional collaboration and the real-world results they delivered all year long.

The winners of the Outstanding Results in Retention and LTV Growth Award were Nulastin and Absolute Web, for implementing satisfying solutions that rewarded and retained customers.

Rejuvenation & retention

Nulastin’s elastin-replenishing hair and skin products deliver real, lasting results. But last year they faced issues with high churn and low subscription uptake. The problem was that their default subscription cadence was mismatched with real-world product usage: Subscribers often ended up with too much product and had to cancel, whereas one-time buyers often didn’t return because their first shipment didn’t last long enough to produce results.

Absolute Web tackled both challenges with a custom subscription program that opens with a full 10-week supply (enough to generate real results), then switches to smaller, more manageable orders shipped every 5 weeks.

The results: Positive trends in both subscription uptake and retention—exactly the invigorating effect Nulastin was looking for.