At ChargeX 2025, Recharge recognized some of our most innovative brands and partners with awards for their collaboration and real-world results.
The winners of the Exceptional Collaboration Award were Balance of Nature and iamota, for a partnership that pushed beyond the status quo and resulted in something special.

The modern tech behind a classic brand

Balance of Nature has empowered people to live healthier lives for over 25 years with balanced whole food nutrition. Now their ecommerce channel is powered by an all-new, state-of-the-art tech stack architected by Shopify specialists iamota.

With a core built on Shopify, Recharge, and Gorgias—plus a custom-built phone order system—building the new platform required meticulous coordination between tech partners and Balance of Nature’s own in-house development team. Migrating to it from their custom-built legacy system was a nuanced process, too. But creative problem-solving and close collaboration ensured that over a million customers continued their subscriptions with minimal disruption.

Their new stack of proven, ready-to-go tech has enabled Balance of Nature to launch long-awaited programs, discover new opportunities, and scale more effectively. With their costs lowered too, they’re delivering better service and more value to customers every day.