Beauty & Personal Care
January 2022
Churn
8.2%
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Beauty &
Personal Care
Fashion &
Apparel
Food &
Beverage
Health &
Wellness
Home
Goods
Pets &
Animals
Other
0–999
subscribers
1,000–9,999
subscribers
10,000–49,999
subscribers
50,000+
subscribers
Beauty &
Personal Care
Beauty & Personal Care
February 2022
Churn
7.0%
Beauty & Personal Care
March 2022
Churn
8.0%
Beauty & Personal Care
April 2022
Churn
7.3%
Beauty & Personal Care
May 2022
Churn
7.4%
Beauty & Personal Care
June 2022
Churn
7.4%
Beauty & Personal Care
July 2022
Churn
7.0%
Beauty & Personal Care
August 2022
Churn
7.0%
Beauty & Personal Care
September 2022
Churn
6.5%
Beauty & Personal Care
October 2022
Churn
6.6%
Beauty & Personal Care
November 2022
Churn
6.6%
Beauty & Personal Care
December 2022
Churn
6.3%
Fashion &
Apparel
Fashion & Apparel
January 2022
Churn
9.0%
Fashion & Apparel
February 2022
Churn
7.4%
Fashion & Apparel
March 2022
Churn
8.5%
Fashion & Apparel
April 2022
Churn
7.6%
Fashion & Apparel
May 2022
Churn
7.5%
Fashion & Apparel
June 2022
Churn
7.8%
Fashion & Apparel
July 2022
Churn
7.2%
Fashion & Apparel
August 2022
Churn
7.3%
Fashion & Apparel
September 2022
Churn
7.1%
Fashion & Apparel
October 2022
Churn
6.7%
Fashion & Apparel
November 2022
Churn
6.5%
Fashion & Apparel
December 2022
Churn
7.2%
Food &
Beverage
Food & Beverage
January 2022
Churn
8.5%
Food & Beverage
February 2022
Churn
7.2%
Food & Beverage
March 2022
Churn
8.5%
Food & Beverage
April 2022
Churn
7.5%
Food & Beverage
May 2022
Churn
7.6%
Food & Beverage
June 2022
Churn
7.6%
Food & Beverage
July 2022
Churn
7.4%
Food & Beverage
August 2022
Churn
7.2%
Food & Beverage
September 2022
Churn
6.8%
Food & Beverage
October 2022
Churn
6.8%
Food & Beverage
November 2022
Churn
6.8%
Food & Beverage
December 2022
Churn
6.6%
Health &
Wellness
Health & Wellness
January 2022
Churn
10.1%
Health & Wellness
February 2022
Churn
8.9%
Health & Wellness
March 2022
Churn
9.9%
Health & Wellness
April 2022
Churn
9.1%
Health & Wellness
May 2022
Churn
9.3%
Health & Wellness
June 2022
Churn
9.2%
Health & Wellness
July 2022
Churn
9.2%
Health & Wellness
August 2022
Churn
8.9%
Health & Wellness
September 2022
Churn
8.4%
Health & Wellness
October 2022
Churn
8.2%
Health & Wellness
November 2022
Churn
8.3%
Health & Wellness
December 2022
Churn
8.1%
Home
Goods
Home Goods
January 2022
Churn
8.3%
Home Goods
February 2022
Churn
7.2%
Home Goods
March 2022
Churn
8.1%
Home Goods
April 2022
Churn
6.8%
Home Goods
May 2022
Churn
7.3%
Home Goods
June 2022
Churn
7.3%
Home Goods
July 2022
Churn
7.4%
Home Goods
August 2022
Churn
6.4%
Home Goods
September 2022
Churn
6.0%
Home Goods
October 2022
Churn
6.1%
Home Goods
November 2022
Churn
6.5%
Home Goods
December 2022
Churn
7.0%
Pets &
Animals
Pets & Animals
January 2022
Churn
8.8%
Pets & Animals
February 2022
Churn
7.9%
Pets & Animals
March 2022
Churn
9.0%
Pets & Animals
April 2022
Churn
7.8%
Pets & Animals
May 2022
Churn
7.9%
Pets & Animals
June 2022
Churn
7.9%
Pets & Animals
July 2022
Churn
7.9%
Pets & Animals
August 2022
Churn
7.9%
Pets & Animals
September 2022
Churn
7.7%
Pets & Animals
October 2022
Churn
7.1%
Pets & Animals
November 2022
Churn
7.2%
Pets & Animals
December 2022
Churn
6.6%
Other
Other
January 2022
Churn
8.6%
Other
February 2022
Churn
7.4%
Other
March 2022
Churn
8.7%
Other
April 2022
Churn
7.5%
Other
May 2022
Churn
6.9%
Other
June 2022
Churn
7.8%
Other
July 2022
Churn
6.8%
Other
August 2022
Churn
6.8%
Other
September 2022
Churn
6.4%
Other
October 2022
Churn
6.6%
Other
November 2022
Churn
6.7%
Other
December 2022
Churn
7.3%
0–999
subscribers
Other
January 2022
Churn
8.6%
Other
February 2022
Churn
7.3%
Other
March 2022
Churn
8.5%
Other
April 2022
Churn
7.5%
Other
May 2022
Churn
7.7%
Other
June 2022
Churn
7.7%
Other
July 2022
Churn
7.4%
Other
August 2022
Churn
7.3%
Other
September 2022
Churn
6.8%
Other
October 2022
Churn
6.8%
Other
November 2022
Churn
6.7%
Other
December 2022
Churn
6.6%
1,000–9,999
subscribers
Other
January 2022
Churn
8.9%
Other
February 2022
Churn
8.0%
Other
March 2022
Churn
9.0%
Other
April 2022
Churn
8.2%
Other
May 2022
Churn
8.2%
Other
June 2022
Churn
8.2%
Other
July 2022
Churn
7.9%
Other
August 2022
Churn
7.9%
Other
September 2022
Churn
7.5%
Other
October 2022
Churn
7.4%
Other
November 2022
Churn
7.6%
Other
December 2022
Churn
7.5%
10,000–49,999
subscribers
Other
January 2022
Churn
8.4%
Other
February 2022
Churn
7.7%
Other
March 2022
Churn
8.7%
Other
April 2022
Churn
7.6%
Other
May 2022
Churn
8.1%
Other
June 2022
Churn
7.9%
Other
July 2022
Churn
8.2%
Other
August 2022
Churn
7.8%
Other
September 2022
Churn
7.4%
Other
October 2022
Churn
7.8%
Other
November 2022
Churn
7.8%
Other
December 2022
Churn
8.1%
50,000+
subscribers
Other
January 2022
Churn
6.6%
Other
February 2022
Churn
6.1%
Other
March 2022
Churn
7.1%
Other
April 2022
Churn
6.3%
Other
May 2022
Churn
6.1%
Other
June 2022
Churn
6.5%
Other
July 2022
Churn
6.1%
Other
August 2022
Churn
6.2%
Other
September 2022
Churn
6.0%
Other
October 2022
Churn
6.1%
Other
November 2022
Churn
6.2%
Other
December 2022
Churn
6.1%
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
1
2
3
4
5
6
7
8
9
10
11
12
Number of months after signing upIn this data visualization, January 2022 is used as the initial subscriber sign-up month.
2021
2022
2022
Lower monthly churn
Higher monthly churn
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