Clearly Filtered’s mission is to provide clean, safe drinking water to people all over the world. They believe that clean water is a basic human right and they intend on doing everything that they can to make sure that people don’t go thirsty. The company sell pitchers, filters and water bottles and launched subscription products over five years ago. Their corporate team of six people is located in Orange County, California.

On their mission to provide clean, safe drinking water, Clearly Filtered realized they needed a more robust app to meet the needs of a growing product line. After switching to Recharge, subscriptions grew to represent over 70% of their business. With Recharge’s options, they were also able to launch a 3-pack filter subscription, resulting in $100k of new revenue.

We are able to cut down on the amount of time my team services smaller requests so they could focus on more complex customer questions.

Ryan FairVP of Marketing & Ecommerce, Clearly Filtered

Challenge

According to their head of digital marketing, Ryan Fair, the typical customer is someone who is looking for an easy and sustainable approach to ensure they have clean water. “For us it’s someone who is well-versed in the health aspects of water filtration and someone who wants to save money and receive products in a timely fashion to not only ensure them clean water but also remind them to change the filter.”

Though they originally started on WordPress over five years ago, using Authorize.net for payments and Premium Webcart for recurring billing, Ryan knew he needed a more robust app to meet the needs of his growing product line. He spent two months researching different platforms and concluded the company should migrate off of WordPress to Shopify.

Ryan then started to compare recurring billing apps, which quickly ended after talking to the Recharge team about his vision of the ideal customer experience. He knew Recharge was the app to leverage because of one main reason – the ability to customize. “You don’t see a lot of apps online that offer as much customization as Recharge.”

Solution

Clearly Filtered’s customers are now able to manage their own subscriptions through Recharge’s customer portal. Options include the ability to pause their subscription, change billing details, as well as change an upcoming order date. “Customers being able to manage their own accounts is huge for our customer success team. We are able to cut down on the amount of time my team services smaller requests so they could focus on more complex questions.”

Additionally, Ryan and his team rely heavily on the reporting Recharge provides. “The feature we use the most is the 30-60-90 day projected revenue stats to forecast how many orders are going to come through the door. We then flip those numbers to my operations team. Without these tools I wouldn’t be able to make those types of inventory decisions.”

Results

Clearly Filtered has gone all-in with the Recharge app and it’s paying off. Excited about the ability to quickly add subscription products and test them, Clearly Filtered launched a new 3-pack filter subscription earlier this year. The launch resulted in over $100K in revenue in the first 90 days.

For Ryan, the biggest benefit was Recharge’s customer success team. “I’ve had the hardest questions in the world and they’ve done the absolute best to help – even when I stumped them.”

Without Recharge’s reporting tools I wouldn’t be able to make forecasting and inventory decisions.

Ryan FairVP of Marketing & Ecommerce, Clearly Filtered

In 2016, Danny Taing launched Bokksu to share authentic Japanese snacks with the world. Taing developed his passion for food while living in Japan, but found there was limited availability of Japanese snacks in the US when he returned. “Japanese artisans are exceptional at specializing and perfecting their craft, whether it be kimonos, sushi, or snacks,” shared Taing. So, he created Bokksu: a premium subscription service that delivers a cultural and gourmet journey through Japan.

Curated around different cultural themes, each box includes a tea pairing to complement the month’s selection of snacks. To give customers the full tasting experience, they also get a guide describing the story and flavors of each item.

For me as a solo founder, Recharge has been an incredible resource—so easy to use, and hands-down the best option out there. We’ve grown together over the past few years, and today, they are truly a partner in the success we’re seeing at Bokksu.

Danny TaingFounder, Bokksu

Challenge

When it came to his product—Japanese snacks—Taing knew the possibilities were endless. “Japanese snacks are made using high-quality ingredients that result in rich flavors that can’t be found anywhere else,” said Taing. “This astounding diversity of sweet, savory, and umami tastes always leaves people wanting more.” With such an expansive product group, Taing knew he could create curated boxes around tasting experiences. And, if he offered these on subscription, he could guarantee revenue for his growing business, and build ongoing relationships with customers.

As a bootstrapped solo founder, Taing wanted a subscription billing platform to streamline the process. He needed a platform that could integrate seamlessly with Shopify and wouldn’t require much custom development work to launch. Since Taing wanted to grow the business, he wanted to focus on marketing efforts as well.

Solution

After researching different options for subscription billing, Taing landed on Recharge because of its out-of-the-box features and one-click installation. The service was easy to set up, and didn’t require extra professional service. With Recharge’s API’s, Taing was able to offer customers several choices. Customers can choose a 12-month, 6-month, 3-month, or monthly subscription. When they select one of the multiple month plans, customers save money on their orders.

Additionally, Recharge recommended Clearbanc, a partner that offers capital on a sliding scale that increases alongside sales. Unlike other VC’s, Clearbanc didn’t require equity or a board seat in exchange for funding. Taing was able to get more backing to invest in marketing, without sacrificing stake in his business.

Results

With Recharge, Bokksu offered customers a seamless subscription experience. By offering customers the ability to subscribe-and-save, Taing incentivized them to sign up for longer subscriptions, increasing customer engagement and driving lifetime value. Bokksu has shipped more than two million snacks to happy subscribers in over 70 countries around the world. With Clearbanc’s support, Bokksu has achieved 10X year-over-year growth since launch, and continues to scale through sharing the delight of snacks.

From fast response times to creative solutions for our subscription issues to keeping us informed of the latest updates, Recharge Pro’s dedicated account manager program has helped us optimize our account for better performance and revenue.

Fitz MangubatVP, Marketing & Operations, Bokksu

Waiakea is a premier sustainable Hawaiian volcanic water brand on a mission to contribute to and promote clean water access, conservation, and education for those in need in Hawaii and throughout the world.

In accordance with the Hawaiian practice and notion of “malama i ka ‘aina” (to respect and care for the land), Waiakea is proud to be the first American premium bottled water and beverage to be certified CarbonNeutral. They’ve achieved this through a variety of eco-initiatives, including using 100% RPET packaging, sustainable sourcing, and regional reforestation projects.

MuteSix has been a leader in the performance marketing space for eight years, scaling some of the world’s fastest growing ecommerce brands. Their team of 300+ includes a dedicated 65-person creative department bringing data-backed, results-driven value to clients.

Waiakea first came to MuteSix with ambitious goals to scale their DTC ecommerce business. The initial goal was to increase brand awareness with trackable sales increases — something MuteSix was more than capable of assisting with. Additionally, the decision was made to bring in Recharge to create recurring revenue by converting one-time purchasers into lifetime subscribers.

Working with MuteSix and Recharge has been incredible for our online business. Now that we efficiently target subscription acquisition in our ad programs, we have turned a traditionally seasonal product into a consistent growth machine.

Daniel KleinkopfVice President of Marketing & Technology, Waiākea

Challenge

To grow Waiākea’s business and increase lifetime value in the hyper saturated food and beverage vertical, the focus needed to be on education. To compete with hundreds if not thousands of water brands on the market in the golden age of ecommerce, consumers needed to know what set Waiakea apart from the rest. Data shows that customers are more likely to purchase and subscribe if they’re first educated on the benefits of the product.

With that in mind, initial marketing campaigns were focusing on simply getting the first bottle of Waiākea into customers’ hands. Prospective customers in the food and beverage vertical rarely subscribe to products without first testing them out. With this strategy in mind, the MuteSix team needed to determine which platforms to leverage for promotional education content centered around Waiakea and their superior quality (and carbon neutral) water.

Solution

MuteSix decided on Google, Facebook, and email to promote Waiākea’s educational content. They varied the communication on each platform, knowing that customers who regularly see the same campaign messaging end up tuning it out.

On Google, the goal was to drive awareness and tangible in-store purchases. Because Waiākea was looking to increase brand awareness in specific areas, the power of Google extensions was utilized to increase store sales in those locations.

Results

By rebuilding Waiākea’s shopping campaigns from the ground up with vibrant imagery and optimized fields, they were able to decrease CPAs by 30%. Additional landing pages were designed for acquisition audiences that subtly promoted the benefits of subscribing without aggressively pushing subscription.

On Facebook, ads were run highlighting the product along with Waiākea’s multiple value props. The creatives varied from comparison ads to ads showcasing Waiākea’s giveback and sustainability initiatives.

Breaking out messaging by funnel ensured viewers were not overwhelmed with too much educational information in one ad. Through extensive customer research and testing, creative and copy were tailored to specific personas and targets, which limited inefficient spending to hone in on higher valued customers.

Dedicated email blasts were used to speak to the benefits and perks of becoming a subscriber. Additionally, customers received post-purchase upsell emails with options to join the subscription program. Finally, if a customer decided to cancel, they would be placed in the winback series to grow retention.

The combination of a subscription program and an experienced marketing agency like MuteSix led to a 172% increase in new subscriptions and a 178% increase in overall revenue.

If you’re looking for a free audit of your business or are interested in working with MuteSix, reach out to their team today.

Once we were able to attribute subscription purchases to paid channels [with Recharge], our ads became more efficient and the value of each purchase multiplied 5X, allowing us to exceed revenue goals MoM.

Timothy PeouDirector of Paid Social, MuteSix

EYEMAGINE is an award-winning ecommerce software and marketing agency specializing in relational commerce. Their team focuses their efforts on not only digital growth, but finding the right solutions for merchants that allow them to grow and scale past their goals. With experience working on Magento, BigCommerce, and Shopify, EYEMAGINE exists to foster relationships in ecommerce.

Founded in 1963, Coffee Bean Tea Leaf has historically been a brick and mortar operation. Coffee Bean Tea Leaf had locations all over the world to best accommodate people’s caffeine hit however as more people moved online to grab their favorite products, the brand realized they needed a better way to reach an ever growing digital audience.

Coffee Bean Tea Leaf had been selling online on eBay and Walmart, but needed to bolster their own website so customers could conveniently get their products in one location. Working with EYEMAGINE, they were able to implement an omnichannel approach to selling tea and coffee – customers could visit a nearby store or browse the online shop. No matter where they preferred to shop, people could always get their Coffee Bean Tea Leaf fix.

After migrating to Shopify Plus, online sales have exceeded expectations, costs significantly lowered, and ROI is clearly in our sights. And a bonus: we got a healthy bump in conversion rates and other KPIs.

Jim WendtSenior Manager eCommerce, The Coffee Bean & Tea Leaf

Challenge

Before Coffee Bean Tea Leaf could focus on optimization and revenue growth using their new omnichannel approach, they needed to migrate ecommerce platforms.

While previously on Magento, maintenance and upkeep on their storefront was expensive. Moving to Shopify allowed them to pursue this new endeavor while also saving them $1M over 3 years.

The major challenge was not only adding a subscriptions component to their online store, but ensuring the gift card functionality was robust and flexible. Coffee and tea are popular gifted products, so the solution needed to be top notch. Additionally, the gift cards needed to be capable of being used online and in store.

Fortunately, their solution to these conditions was quick and painless. Recharge was the best option to fit their needs after evaluating competing platforms and subscription solutions. Recharge was determined to be the platform that would empower Coffee Bean Tea Leaf to scale and reach their maximum potential for active subscriptions when considering cost and our dynamic UI/UX capabilities.

Solution

EYEMAGINE quickly relaunched Coffee Bean Tea Leaf’s store on Shopify with an upgraded UI/UX to enable subscription orders to be completed quickly and without worry.

Recharge seamlessly integrated into the Shopify checkout with easy installation and customization, so the lift was minimal on the backend. In tandem with these two platforms, EYEMAGINE launched a subscriptions landing page that outlined the benefits of subscribing including a 10% discount on every order, free shipping over $29, and the ability to customize the delivery schedule.

To integrate the gift card systems, EYEMAGINE helped build a middleware that would allow the use of gift cards not only online but in a brick and mortar store as well. This allowed customers to purchase and retain gift cards online, but physically gift the products to be redeemed in store.

Results

Since launch, online sales tripled, immediately bringing validation to the investment of migrating. One of the best indicators of successful subscription programs is looking at the growth of average order value.

Through empowering their customers to control their subscription functionality (with skips, swaps, and delivery date changes) Coffee Bean Tea Leaf increased their AOV by $5. Additionally, the UI/UX improvements have paid dividends resulting in their conversion rate doubling.

Recharge has enabled a strong improvement in online subscription rates for Coffee Bean Tea Leaf by delivering a frictionless customer experience. Customers move through the Recharge process with strong conversion rates, resulting in more revenue and lower cost of customer acquisition.

Andy EtemadiCEO, EYEMAGINE

Simply Nutrients is a 14-year-old nutraceutical company that sells medical-grade products that require a doctor’s referral. With 2500 SKUs and over 36,000 orders in the $70 range, they only sell directly to consumers through their website. The company implemented subscriptions in September 2022 with the help of Recharge.

Before implementing subscriptions, Simply Nutrients experienced a significant increase in demand for their products due to the COVID-19 pandemic. The company recognized that subscription revenue provides the stickiest revenue because customers trust the brand enough to purchase products regularly. They revamped their entire online presence and launched a new website on BigCommerce in May 2020.

Customers couldn’t use discount codes in self-service [with our previous subscription platform]. They couldn’t add products to their subscription. They couldn’t remove products from their subscription, so it was very rigid. Very much like you can subscribe, but don’t you dare do anything else. Otherwise, we won’t work.

Chris BowmanCo-founder & CEO, Simply Nutrients

Challenge

Simply Nutrients recognized that they were missing out on an opportunity to generate recurring revenue and foster loyalty among their customers through subscription-based offerings.

However, finding the right subscription provider proved challenging. There was a lot of misinformation in the merchant world about which providers were effective, and they found that there was a lack of clarity on the best options.

In March 2021, Simply Nutrients implemented subscriptions with MiniBC, a subscription provider that they selected after conducting extensive research and holding consultations with the BigCommerce team, Google, and industry peers.

Their previous solution allowed Simply Nutrients to provide subscriptions and various payment methods, which were essential for them. However, the platform was rigid, lacking easy visibility into their analytics and data and customers could not add or remove products, add discounts, or self-serve in any way.

Solution

Simply Nutrients wanted a more robust solution that provided customers with self-service capabilities. They chose to migrate to Recharge’s unified checkout platform where their customers could add discount codes, add or remove products, and manage their subscriptions entirely on their own.

They were also able to leverage Recharge’s enhanced analytics and reporting, customizable customer portals, and credit card dunning systems that allowed them to retry failed payments multiple times in a day—which became key components in their churn prevention strategy.

Results

After migrating to Recharge’s unified checkout platform on BigCommerce, Simply Nutrients saw an increase in subscribers that correlated with the subscribe-and-save discount, reflected in a 44% increase in subscribers since making the change. The company has found that customer self-service capabilities are vital to their success, as they help foster customer loyalty and retention. Simply Nutrients currently generates approximately 21% of its revenue through subscriptions and hopes to continue growing that percentage in the future.

There were no nice little analytics reports [on our previous subscription platform]. I can [with] Recharge. It says here’s how many subscribers you have,’ and ‘here’s how many cancellations you had.’ And here’s a nice little graph to show you.

Chris BowmanCo-founder & CEO, Simply Nutrients

Jimmy Joy is a plant-based nutritionally complete meal brand based in Europe, that offers a range of convenient and healthy options such as shakes, bars, and drinks. Their mission is to provide sustainable and affordable meals that are both convenient and healthy, allowing their customers to save time and money.

The brand has garnered a loyal following of over 150,000 individuals across 88 countries, who have collectively ordered more than 30 million sustainable meals from Jimmy Joy.

[It] was a super nice experience. [Such a] quick turnaround and quick answers. They even helped us with some customer CSS because they were still in development mode, and I could ask my developers but that would distract them from the work. So it was really nice to work with [the product team].

Otto MoutonManaging Director, Jimmy Joy

Challenge

In 2018, Jimmy Joy decided to move away from bulk discounts and migrate to a subscription model to better suit their product. They chose to replatform to Shopify from their previous ecommerce platform and implemented Recharge at the same time, a subscription solution that allowed for more customization.

As the business grew, they faced challenges with a misalignment in what could be offered in the customer portal option they were utilizing at the time. They needed a customer portal that could allow customers to manage and modify their individual line items in one go.

Solution

Jimmy Joy sought out a solution that would provide more features and customization options to better manage their orders for their customers. In 2018, the brand replatformed to Shopify and implemented Recharge, which had a larger market share and allowed for more customization compared to other subscription solutions available at the time.

They were then brought into the Affinity testing pool, a new customer portal option that offered easy management and customization of orders, resulting in a positive impact on customer satisfaction and decreased churn.

The brand implemented Affinity in their three stores, rolling it out gradually and asking for customer feedback before fully implementing it on their largest store with the help of the product team.

Customers are now able to see and manage their subscriptions in a mobile-optimized view that emphasizes the order, and can make changes in a bulk action on multiple line items in their upcoming order. This new portal was well-received by customers, resulting in decreased pressure on the Customer Care team.

Results

Since implementing Affinity, the brand has seen a decrease in churn and an increase in customer satisfaction. The ease of use of the portal has resulted in fewer complaints, and even compliments from customers. The brand is now exploring ways to leverage the portal to increase LTV, including cross-sells, upsells, and better cancellation flows. The brand has also integrated with our tech partners ARPU for retention through upcoming order emails, and Smile.io for loyalty, which work seamlessly with Recharge.

By migrating to a subscription model and implementing Recharge and Affinity, Jimmy Joy was able to optimize their subscription model, resulting in improved customer satisfaction and decreased churn. They found that their customers’ subscription experience went from a 4.8 on their previous customer portal to a 7.6 out of 10 on Affinity. The brand’s experience highlights the importance of finding a customizable and robust subscription solution that can cater to the needs of a growing business.

I think the overall improvement has been really good. And I think for a portal perspective, it’s near perfect. And I think it’s now time to look at…How can we leverage the portal to not only manage the subscription but also increase customer lifetime value?

Otto MoutonManaging Director, Jimmy Joy

Wildgrain is a subscription solution founded by a husband and wife with a passion for high-quality baked goods. Born out of a desire to bring European-quality bread to customers in the United States, Wildgrain delivers ready-to-bake, premium bread, pasta, and pastries directly to subscribers’ homes each month.

Launched in 2020, the family-owned business combines one founder’s expertise as a baker with the other’s technical background as a computer engineer to create a flexible, customer-centric subscription experience.

Challenge

As the Wildgrain team prepared to scale, they needed a subscription solution that integrated seamlessly with Shopify, supported a curated and evolving box model, and allowed for technical customization without placing a heavy burden on their team.

At the same time, Wildgrain’s quality product helped them successfully cultivate a large customer base, but they also faced a challenge common in the subscription industry: customer churn.

Cancellation Prevention has been crucial to our retention team to allow them to quickly experiment and get real-time data on what flows are more effective than others for each cancellation reason.

Ismail SalhiCo-founder, Wildgrain

Solution

Wildgrain launched with Shopify and Recharge to power their curated box subscription experience. They chose Recharge for its robust API, strong Shopify integration, and ability to support constantly rotating SKUs, along with integrations with major payment processors like Stripe and Braintree.

Over time, Wildgrain partnered closely with the Recharge team to analyze customer behavior and implement a comprehensive retention strategy that addressed churn from both a technical and non-technical perspective. This included leveraging Recharge’s native customer portal, API and SDK customizations, Bundles, Flows, and arguably most importantly, Cancellation Prevention.

Cancellation Prevention is a no-code solution designed to retain subscribers attempting to deactivate their subscriptions. It uses customer cohort and order data to present targeted cancellation reasons and tailored winback strategies.

Wildgrain implemented Cancellation Prevention by first analyzing prior years of customer behavior to identify the most common reasons for cancellation, distilling them into 14 concise options that now power their cancellation experience. They then deployed Cancellation Prevention directly into the cancellation flow, presenting customers with tailored alternatives, such as discounts, product swaps, skipped intervals, or delayed shipments, based on their survey responses.

Results

Cancellation Prevention had an immediate impact on Wildgrain’s churn, saving an impressive 22.5% of customers who entered the cancellation flow. It played a key role in a holistic retention strategy that reduced Wildgrain’s churn by 18% year over year.

As a result of their integrated tech stack—along with Bundles, Flows, and their new Affinity portal—Wildgrain has also decreased their comprehensive churn by 17% in the last 6 months and increased their average active days by almost one-third. By utilizing Recharge’s API and SDK, they’ve given customers full flexibility to manage their subscriptions, including allowing inactive subscribers to easily order a one-time box without reactivating their subscription, an important driver of increased customer LTV. Additionally, Wildgrain has won customers back after implementing Bundles, giving customers exactly what they asked for to directly combat churn.

With support from Recharge’s Customer Success team, Wildgrain regularly collaborates on retention initiatives, LTV improvements, and recurring revenue health—drawing inspiration from best practices across similar subscription businesses. And with the ability to A/B test, Wildgrain can continue iterating on survey options and offers to continually refine its retention strategy.

If you want to run a subscription program—and I recommend almost every ecommerce company to try to do a subscription program—to use Recharge and give it a try. It’s very quick to onboard and you don’t really need help to do it.

Ismail SalhiCo-founder, Wildgrain

Brian Tate loves two things: a good breakfast and making things easy. So when he founded the breakfast delivery service Oats Overnight in 2016, his goal was to make his go-to morning meal extra simple for subscribers to enjoy. Since then, the company has transformed from a tiny outfit based in Brian’s kitchen into a breakfast powerhouse with products on shelves at Walmart, Target, and Whole Foods.

Oats Overnight offers over 40 flavors ranging from staples like Green Apple Cinnamon to the more adventurous Cookies & Cream and Peach Upside Down Cake. And with a prep process that’s as easy as pouring a packet into a BlenderBottle(R) with some milk and giving it a shake, it’s no wonder the product has become a staple in thousands of customers’ morning routines.

Oats Overnight’s list of achievements is long and growing: they’ve raised Series A funding, they’ve eclipsed 250,000 active subscribers, and they’ve increased their net revenue by over 350% since 2021. Oats Overnight built its own success by pairing a robust ecommerce strategy with a first-rate product built through community feedback. Making their product subscription-first removes what little fuss might remain in the process, giving their subscribers one less thing to worry about and letting them focus on their mornings.

In the ever changing landscape of ecommerce, Recharge has been a beacon of consistency and innovation. Our company has changed and evolved so much over the last 7 years and our partnership with Recharge has helped us stay ahead of the game, evolve with the needs of our customer base, and consistently deliver a world class subscription experience.

Thomas KellerDirector of eCommerce, Oats Overnight

Personalizing the subscriber experience

Oats Overnight first partnered with Recharge to elevate their subscription experience in 2016. Since then they’ve taken the subscription-first model to heart: today, over 90% of the company’s revenue comes from subscription orders, and subscribers are ordering more and staying subscribed longer.

In 2023, for example, they posted:

• 152% more recurring orders
• 41% longer average subscription duration
• 13% higher average order value
• 29% less churn

Their secret? A thoughtful, holistic retention strategy built on customization and personalization.

A revamped customer portal with Recharge SDKs

Oats Overnight leaned on Recharge’s SDKs to revamp their subscriber portal in 2023, enabling customers to skip, swap, cancel, and adjust upcoming shipments anytime.

The portal also grants subscribers access to unique, exclusive perks, including the ability to add notes and ratings on their favorite flavors and year-round access to exotic and seasonal flavors—a huge win for pumpkin spice lovers everywhere.

Enhanced insights with Recharge Analytics

Customer insights are essential to a top-notch retention program. Oats Overnight uses Recharge Analytics to target their most loyal customers with offers like free samples, dibs on new flavors, and opportunities to provide product feedback. 

Analytics also guides other experiments for the company. In 2023, for example, Oats Overnight wanted to turn more one-time purchases into subscriptions. They explored bumping the first-order discount for new subscribers up to a hefty 25%, but needed to be sure that the impact would outweigh the investment. Armed with data and insights, they determined that the steep discount more than paid for itself and generated more lasting subscriptions than same-day cancellations.

Easy back-end management with dynamic bundles

One of Oats Overnight’s killer features is their bundle builder, which subscribers can use to stock shipments with their favorite flavor combinations. Its original setup could be inflexible and difficult to manage, so the company needed a new option that would be easy for their team on the back end without disrupting the seamless experience their subscribers loved. 

The solution was to leverage Recharge’s dynamically-priced bundles feature, which enables shoppers to build custom product bundles and recalculates the price on the fly—it even accounts for factors like subscriber discounts. Oats Overnight worked with the Recharge team to implement it into their bundle builder, easing the load on their own team without affecting the customer interface.

Takeaways

With a comprehensive retention strategy and thoughtful implementation of Recharge’s core features and SDKs, Oats Overnight provides next-level personalization for subscribers. Not only are its customers guaranteed effortlessly delicious breakfasts, but their easy-to-use subscriber portal makes it all the easier to get the perfect combination of flavors every time.

As a registered dietitian with a Master’s in Nutrition, Lisa was aware of women’s many nutritional needs, and the challenges to meet them. She had the idea for Bumpin Blends while she was pregnant, and struggling to find the time and energy to make her favorite smoothies. Knowing smoothies were a delicious way to nurture day-to-day symptoms, she set out to create an easy and efficient way for women to enjoy them.

Starting in her garage, Lisa created superfood smoothie cubes-pre-blended, frozen cubes each portioned for a smoothie, so customers can just toss them in the blender and add a liquid. Each blend is made with key nutrients to support overall wellness, from skin health to sleep. When the demand for Bumpin Blends skyrocketed, Lisa got a warehouse to keep making smoothie cubes, and found tech partners to continue scaling her ecommerce business.

I wanted to offer subscriptions because a huge part of our mission is making smoothies easy, making them a no-brainer. A subscription is part of making things convenient.

Lisa MastelaFounder & CEO, Bumpin Blends

Challenge

From inception, Bumpin Blends offered subscriptions since they wanted smoothies to be a simple, convenient part of customer’s routines. To get personalized recommendations, new customers took an online quiz with questions about their personal health and wellness needs. However, customers could only save their results as a wish list to refer to later.

And, once they had chosen their flavors for a subscription box-say Cinnamon Chai, Acai Berry, and Banana Nut-there was no way to edit them for the next delivery. With so many excellent smoothies to choose from, customers often wanted to switch up their orders, and get fresh, different flavors in their next box. To get new flavors, customers had to manually enter their choices in a form, and Bumpin Blends handled the edits on their end-it was laborious for both the subscriber and the business.

Solution

As their subscriber base grew, Bumpin Blends needed a platform that could scale with them. Recharge offered the right capabilities to simplify subscription management, and support exceptional customer service. With Recharge’s powerful set of API’s, Bumpin Blends built a flexible subscription offering. Based on how frequently they drink smoothies, customers can choose a box with 7-28 blends, and a bi-weekly or monthly delivery schedule.

Additionally, Bumpin Blends partnered with SeaMonster Studios, a full-service digital agency, to upgrade their website and quiz. Previously, customers had to write down their results from the quiz. SeaMonster Studios rerouted the quiz so it leads customers directly to checkout after receiving suggestions. This reduced the steps between a customer getting results, and being able to make a purchase. They also added a loading pause between questions, an element that helps customers feel like the quiz is working to personalize their flavors.

SeaMonster Studios also built a customer portal in Recharge so customers can manage their subscriptions. In the new portal, customers are able to build a box each month, instead of rebundling the same flavors. They can select new blends to sample, and also adjust delivery dates or cadences. Finally, Sea Monster Studios added customers’ first name in the Klaviyo export, so Bumpin Blends could further personalize emails.

Results

As a business focused on offering customers an easy solution, Bumpin Blends wanted to bring convenience to their subscription offering. While customers loved the product prior to the migration, they were even more delighted with the addition of the portal. Being able to manage their own subscriptions and add new flavors enhanced their overall experience.

After initially migrating to Recharge Bumpin Blends saw a 163% increase in subscribers. A year later their subscriber base has grown 654%. And, their profit has grown as well. By creating a seamless buying experience, Bumpin Blends boosted revenue by 400%.

We really pride ourselves on amazing customer service. Once we did the portal and upgraded, we got so many emails from customers saying they were thrilled with the change.

Lisa MastelaFounder & CEO, Bumpin Blends

Sightglass Coffee is a San Francisco–based roaster known for its meticulous craft and emphasis on quality. The brand’s ecommerce arm has grown steadily over the past few years, and as subscriptions became a key part of its business model, the team began reevaluating how the right technology partner could help them scale. With their current platform, data was difficult to surface, reporting required manual work, and the team lacked the visibility and collaboration needed to make strategic decisions

Sightglass has ambitious plans to double its ecommerce business within three years. To achieve that, they needed more from their subscription platform and turned to Recharge to provide the insight, agility, and partnership required to operate at scale.

On our previous platform, we were spending too much time trying to piece together data and not enough time taking action. With Recharge, everything is built in—the analytics, the tools, the partnership. It’s like night and day.

Florent CantatHead of Ecommerce & Digital, Sightglass Coffee

Challenge

One of the major frustrations Sightglass faced was in their reporting. The team needed to understand what was happening with subscriptions in real time, without spending hours reconciling data. On their previous platform, even simple metrics like subscription take rate or cohort performance had to be pieced together manually. The lack of robust analytics made it harder to identify opportunities or act quickly on trends.

At the same time, the team felt disconnected from product support. Communication was limited, and the lack of a dedicated contact meant small issues often slowed progress.

Compounding these frustrations was a lingering perception inside Sightglass that Recharge might be “too complicated.” Years earlier, the brand had used an older version of the platform, and memories of that experience, like separate checkouts, heavier setup, still lingered. They needed to determine whether Recharge had evolved to meet their expectations.

Solution

After reviewing Recharge’s platform developments and roadmap, the decision to return became clear. Recharge had matured into a platform built for long-term growth, offering robust subscription analytics, powerful experimentation tools, and an expanding suite of retention products. The ability to access rich, real-time insights with minimal effort meant Sightglass could spend less time wrestling with spreadsheets and more time turning data into strategies to optimize the subscriber experience.

Partnership also played a defining role. From the first conversations, Sightglass saw the difference in approach—a dedicated Customer Success Manager, consistent communication, and transparency around upcoming releases. That visibility into product innovation gave Sightglass confidence that Recharge was investing in the same areas that mattered most to their team: data, loyalty, and retention.

The migration itself proved surprisingly simple. Florent led it end-to-end with minimal support from the Sightglass development team, relying primarily on guidance from Recharge. What might have seemed like a heavy lift turned out to be a straightforward process, allowing the team to switch platforms while simultaneously managing a website refresh. For Sightglass, the smooth transition underscored a new level of usability and support.

Results

Sightglass Coffee now operates with a level of clarity and control that simply wasn’t possible before. Recharge’s advanced subscription analytics deliver complete visibility into the subscription lifecycle, capturing metrics like take rate, cohort performance, and cancellation drivers in real time. These analytics don’t just show what happened; they explain why, uncovering patterns behind growth and churn. By turning raw data into actionable insight, Recharge enables Sightglass Coffee to move from analysis to execution, making faster, smarter decisions that directly fuel retention and revenue growth.

Experimentation has become central to that process. Within the first few weeks on Recharge, Sightglass launched an A/B test on Upcoming Order Emails to measure cross-sell performance. The ability to test, iterate, and validate results gives the team confidence to scale proven strategies faster. That agility helped the brand incorporate real results directly into its financial model, strengthening the assumptions behind its three-year plan.

The partnership itself continues to create momentum. With a dedicated CSM, a clear view of the roadmap, and new retention tools on the horizon, Sightglass has the foundation to expand its subscription program without adding complexity. As the team explores features like Referrals and Concierge SMS, they’re building a subscription experience designed to grow alongside their customers and their ambitions.

Migrations are intimidating, but Recharge made it seamless and straightforward. With their guidance, I didn’t even need to pull in our developers. Everything was up and running in a matter of days. And so far, the platform experience has been the same: smooth, reliable, and exactly what we needed to move faster.

Florent CantatHead of Ecommerce & Digital, Sightglass Coffee

Atome Bakery is an online bakery based in Vancouver, known for its authentic sourdough and baguettes crafted with traditional French technique and modern convenience. Built to bring the warmth of a neighborhood bakery to customers’ homes, the brand has quickly earned a loyal following for making artisan-quality bread accessible, fresh, and effortless.

Subscriptions are central to Atome’s business, and as they grew, they needed a mature platform that could deliver dependable performance, seamless integrations, and a support partnership equipped to help them scale.

Before, everything felt like a custom job. Every update or change had to go through developers, which slowed us down. With Recharge, everything connects cleanly. The integrations with other tools are seamless, the UI is easier to use, and the platform feels like a stronger foundation to build on.

Lucas NavillozChief Bread Officer, Atome Bakery

Challenge

As Atome’s subscription program expanded, the team began evaluating whether Skio, their current platform, was suited for their next phase of growth. Routine updates, like adjusting bundles or adding new products, required developer intervention. Fixed-price bundling, the backbone of their subscription model, wasn’t supported natively by Skio, forcing constant workarounds.

For a lean team without a full-time developer, every fix added friction. Due to the increased amount of customization, integrations with tools like Gorgias and Klaviyo were inconsistent, creating gaps in communication and experience. Over time, these issues made it harder to test, iterate, and scale. The team needed a platform that would allow them to move quickly without compromising stability.

Solution

Partnering with Recharge gave Atome Bakery exactly that. The platform’s robust infrastructure and proven integrations allowed the team to rebuild their subscription experience with confidence. Working with a vetted Recharge partner, they launched a new build-a-box experience in just a few weeks, improving clarity between one-time and subscription orders, highlighting larger box options, and creating a smoother path for cross-sells.

Recharge’s evolving product suite also helped Atome simplify operations. By adopting Referrals, they replaced a third-party tool entirely, opening referral access to all customers and consolidating their tech stack. Recharge also made it easier for Atome to manage retention from day one. With tools available to prevent cancellations and improve loyalty, and the reassurance of a dedicated Customer Success Manager and in-app support if needed, the team could focus on optimizing performance instead of maintaining workarounds.

Results

With the freedom to implement improvements independently, Atome began refining their core build-a-box experience and quickly saw a 25% improved conversion rate. Average order value also climbed over 15% as customers engaged more deeply with larger box options and add-ons.

Operationally, Recharge freed the team from the constant maintenance cycle. They no longer had to wait on developers for every update, allowing them to focus on growth, experimentation, and improving the subscriber experience. Over the months following migration, Atome Bakery’s revenue accelerated by 30% month over month, powered by a subscription system they could trust.

For Atome Bakery, partnering with Recharge marked their evolution. A move back to the platform that had grown alongside them, ready to support not just their current momentum, but the next chapter of their brand’s growth.

We’ve been able to see results fast with Recharge. Our build-a-box has never looked better and our conversion rates have already improved. And because so many features are available within Recharge —upsells, cross-sells, referrals—we’ve actually simplified our tech stack. It’s faster to iterate and we’re already seeing the impact.

Lucas NavillozChief Bread Officer, Atome Bakery