About Recharge

Recharge is the subscription platform for the world’s fastest-growing and most innovative brands. Shopify’s premier subscription solution, Recharge is on a mission to build the future of commerce around customer retention. Known for its relentless product innovation and focus on ease of use, Recharge helps merchants deliver seamless customer experiences that drive customer retention and revenue growth. The Recharge platform leverages data from over 100 million shoppers to help brands more successfully set up, manage, and grow their subscription businesses.

Founded in 2014 by Oisin O’Connor and Mike Flynn, Recharge was self-funded for more than five years before accepting outside financing. Recharge is a hands-on partner to over 20,000 brands globally — including quip, Dr. Squatch, Blueland, Estrid, Oats Overnight, Bobbie, and more.

In May 2021, Recharge closed their Series B round of funding, raising $277 million in growth capital from Summit Partners, ICONIQ Growth, and Bain Capital Ventures to bring the company to a $2.1 billion valuation. To date, Recharge has processed over $30 billion in transactions. Recharge is headquartered in Santa Monica, CA and has more than 400 team members across 15 countries.

Various health products including Apothékary oil, Blume cosmetic bottles, and additional wellness items.

Brand resources

Conveniently download everything in one place—including official logos, executive headshots, and other essential brand assets, so you’ll always have the right materials at hand.

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Recharge logo in bold typography.