Pietro Schaff

Thanks to Pietro Schaff and Christine Abelyan for providing this blog post. Ecommerce merchants looking to increase order volume and boost customer acquisition can utilize direct checkout links to their advantage. By simplifying the buying process for customers with direct links to checkout (with the right product already populated), converting new shoppers becomes even easier.

Have you ever abandoned your cart, then received an email shortly after reminding you of the products you’ve left behind? Chances are you received a direct checkout link that led you straight to check out—making it easy to continue your purchase without much thought or effort.