3 powerful ways to combat subscription fatigue
Feb 14, 2022
This is a guest post from our friends at P3 Media, an ecommerce-focused digital agency. Let’s not sugarcoat it: The cost of acquiring new customers in ecommerce is going up. Customer acquisition costs (CAC) rose 60% between 2015 and 2019, and between 2020 and 2021, the cost of advertising on Facebook jumped 59%.
