Callie Hawley
Callie is a content marketer with a passion for storytelling, creating educational content, and writing the annual State of Subscription Commerce Report. Callie started out working with animals early in her career, and decided to make the move to a different beast all together, jumping into marketing for a large technology distributor and eventually moving into SaaS. Over the last decade, Callie has worked in product marketing, corporate communications, content, and social media. Born in California, but raised in Florida, Callie loves the beach and is a self-proclaimed bird nerd. Callie spends her spare time crocheting and hanging out with her husband, 2 kiddos, and dog.
Role at Recharge
Former Senior Manager, Content Marketing
Favorite Recharge merchant
Hello BelloPosts by Callie
ICYMI: Going above & beyond at ChargeX 2023
Maximizing revenue through ecommerce cross-selling: Tips for merchants
Subscription box shipping: Top 4 recommended carriers
Ecommerce personalization: 3 benefits & top tips to get it right
Return on ad spend (ROAS): Are your marketing campaigns driving revenue?
Value-based pricing: Pros & cons of this strategy
How to overcome choice paralysis in your business
3 ecommerce customer acquisition costs to consider
Dedicated to sustainability: Ecommerce merchants who showcase their purpose
6 ways to increase conversion-to-subscription without sacrificing margin
5 ways adding ecommerce personalization can increase retention
Announcing the 2022 State of Subscription Commerce report