Bring lapsed subscribers back into the fold
Win Backs delivers irresistible offers on personalized landing pages. It’s the smoothest reactivation experience on the market.
Helping leading brands reconnect with subscribers
Unlock the full value of your subscriber base
Former subscribers know your brand, your products, and your value. Win Backs gives them a compelling reason to re-engage.
7:1
7:1
There are 7 lapsed subscribers for every active one
35%
35%
Brands leveraging Win Backs see conversion rates up to 35%
Reactivate subscribers with zero friction
Win Backs lets customers resubscribe without even logging in, and it processes charges immediately—no delays, no fussing with billing cycles, just clicking and ordering.
Speak directly to lost customers
What’s better than selling to customers you already know? Pinpoint products, benefits, and deals they’ll love based on their shopping history, then showcase them on personalized landing pages that make it a no-brainer to come back.
Target, build & optimize
Use customer data to offer incentives tailored to their preferences, habits, and cancellation reasons. Then A/B test offers and landing pages to find the ones that drive results.
Create win-back experiences your way
Build campaigns and deploy notifications directly in Recharge, or handle outreach with third-party tools like Klaviyo. Either way, you can endlessly customize notifications, landing pages, and incentives.
See what’s possible with Win Backs
Endless options to craft the perfect campaign.
Progressive discounts
Tempt customers with automated drip campaigns that offer increasingly larger incentives over time.
Multi-order incentives
Offer ongoing bonuses like discounts or free shipping to encourage even more repeat purchases.
Promote new products
Let customers know what you’ve added since they left—even offer free samples to sweeten the deal.
Offer alternative products
When a subscriber stops using a product, show them something else they’d like—plus a discount for good measure.
Recommend add-ons
Outfit your landing pages with carousels that highlight the perfect items to go with past purchases.
Build a subscription-first Win Backs program
Compare your options
Win Backs Recharge
Other subscription solutions Others
Native win-back capabilities—no third-party tools required
Password-free reactivation
Hyper-personalized reactivation incentives
Limited
Custom landing pages
Immediate charge processing
Multi-product reactivation
Built-in A/B testing