Powering top home brands

Who Gives A Crap logo
Logo of Branch Basics with a leaf design.
Crunch Labs logo
Logo of Puracy brand displayed in white.
Blueland logo displayed prominently.
Bobbie logo visible on the surface.
Logo of Pura brand displayed in white.
Who Gives A Crap logo
Logo of Branch Basics with a leaf design.
Crunch Labs logo
Logo of Puracy brand displayed in white.
Blueland logo displayed prominently.
Bobbie logo visible on the surface.
Logo of Pura brand displayed in white.

Seamless subscriptions for home brands

The truth is, customers don’t always have time for home supply runs. That’s why subscriptions are a perfect fit. Recharge makes it easy to add your products into customers’ routines and lets them swap or adjust items anytime. And the best part? No coding required.

An interface displaying options for swapping infant formula products.

Beauty & personal care thrive on Recharge

2K+

2K+

home brands
on Recharge

$279

$279

in average

lifetime value

17M

17M

home subscribers

$5B

$5B

GMV processed
through Recharge

A home brand’s perfect partner

  • When customers change their routine or want to tackle something new, they can do it with full control over every aspect of their subscription. Adjust delivery dates, toss in a new product – it’s as easy as a few quick clicks.

  • Become a part of your customers’ everyday moments with our personalized touch. Customers can mix and match flavors, scents, sizes, and products to create their own bundles and combinations. Or, curate pre-selected sets to ease the stress 
of choosing.

  • Spoil your customers with cross-sell offers and delightful freebies that go beyond their expectations. Encourage them to explore new products and weave new products into their everyday lives.

  • Use the customer data in Recharge to craft winback offers tailored to the reasons behind cancellations. Customize these offers according to metrics such as subscriber lifetime value. This personalized approach enhances your chances of retaining and keeping customers engaged with your brand.

A person considering subscription options for a laundry booster.
A person using a smartphone to browse products.
A person with dreadlocks wearing glasses uses a laptop showing new product suggestions.
A person holding a child while reviewing product recommendations.
Puracy Quote logo in white. A bottle of Puracy laundry detergent with water splash effect.

We want more of our customers to subscribe, and Recharges features helped take our share of checkouts that include subscriptions from 7% to almost 15%.

Julia MagnaniDTC eCommerce Manager, Essor

Surprise, delight & learn along the way

Use custom subscription flows to craft unique subscriber experience.

Diagram showing the final desktop version of a subscription decision flowchart with labeled boxes and directional arrows. Diagram showing the initial desktop version of a subscription decision flowchart with labeled steps and connecting arrows.

Foster long-term loyalty with cash-back rates that increase with a customer’s order count.

Start your growth engine