What are entitlements in a digital subscription?

An entitlement refers to the digital permission or access right granted to a customer based on their subscription status, billing event, or payment success. In the context of subscription commerce, entitlements determine what a customer can access, such as premium content, app features, or connected device functionality and for how long.

Entitlements form the backbone of digital and hybrid (phygital) business models by ensuring that access always matches what a customer has paid for.