Good Ranchers migrates to Recharge, creating a unified foundation for scale

About

Good Ranchers began with a simple goal: bring clean, high-quality American proteins to families across the country. Founders Ben and Corley Spell started with pop-up shops before expanding into a national DTC brand known for steaks, chicken, pork, and seafood that fit both weekend cooking and everyday meals. As the business grew, subscriptions became central to how customers engaged with the brand, reinforcing the need for a reliable and flexible subscription experience.

Over time, however, the technology powering that experience became increasingly difficult to maintain. The team relied on a patchwork of several tools to handle everything from loyalty to retention to post-purchase upsells. Each new promotion required engineering support. Each iteration depended on custom middleware. As a result, growth slowed, costs increased, and teams spent more time fixing things than building new ideas.

Good Ranchers migrates to Recharge, creating a unified foundation for scale

For a company focused on scaling nationwide, their technology was holding them back. Good Ranchers needed a subscription platform aligned with Shopify’s pace of innovation, one capable of supporting complex customer experiences without relying on custom code. Most importantly, they needed a partner who could guide them through a high-stakes migration and support long-term growth.

“We came to realize that we can’t be a technology company. We need partners who take that on so we can focus on what we’re great at—finding great product and getting it safely to our customers’ doors.”

Jermain Gil

Chief Growth Officer, Good Ranchers

Challenge

The tipping point arrived when the internal team realized that they could not operate as both a food company and a technology company. Ordergroove, Good Rancher’s previous subscription platform, required constant developer involvement, and the technical foundation could no longer keep up with the marketing team’s ambitions. Each new customer workflow introduced more complexity. Every change needed workarounds. Data lived across multiple systems, increasing their operational complexity as they scaled.

The Good Ranchers team needed a platform that could not only manage the intricacies of a migration, but also simplify the tech stack, eliminate middleware, and bring all subscription functions, like retention, rewards, failed payment recovery, under one roof.

To continue scaling, Good Ranchers required three things:

A platform aligned with Shopify, built to evolve with the brand.
A single, consolidated system that eliminated dependence on middleware and reduced tech debt.
A true strategic partner, not just a vendor, to navigate a high-risk migration and support long-term growth.

Recharge became the clear choice. Its tight alignment with Shopify, enterprise-grade migration tooling, and ability to replace external systems offered a path toward stability and speed.

Solution

Good Ranchers approached the evaluation knowing they needed more than software. They needed a strategic partner who understood how to manage technical complexity while empowering their teams to move faster. Recharge’s phased migration plan aligned immediately with that goal. New subscribers would launch on Recharge first, giving both teams room to validate real-world behavior before legacy subscribers moved over.

Equally important was the long-term operating model. Consolidating tools meant the marketing and retention teams could own more of the subscription lifecycle without depending on developers to build or maintain custom logic. Recharge provided the stability of a product-led platform while offering the guidance and collaboration needed for this enterprise-level migration.

With clarity around risk, strategy, and future potential, Good Ranchers committed to the move.

Execution

Executing a migration of this scale required precision and shared ownership. Recharge and Good Ranchers partnered with Anatta to support the migration and bring strategic guidance and technical reinforcement. Working closely with Recharge, Anatta helped to validate data flows, rebuild key workflows, and give Good Ranchers the confidence that the move would be seamless. Together, the three teams aligned around a single objective: migrating hundreds of thousands of subscribers without disrupting the customer experience.

Since the phased approach began with new subscribers, this allowed teams to test Recharge’s subscription logic, validate workflows, and refine edge cases before moving the full base. During this time, Recharge’s enterprise migration tooling played a critical role. Automated mapping and verification systems ensured subscriber records, add-ons, discounts, and selling plan data were accounted for across every scenario.

As the teams prepared for the full migration, they ran multiple dry runs to test for data accuracy and operational continuity. Each cycle helped refine the process and build confidence. By the time legacy subscribers were ready to move, the teams had a clear playbook, shared communication channels, and a synchronized execution plan.

When the final cutover occurred, subscribers transitioned smoothly. Orders resumed without disruption. Shopify customer IDs aligned with Recharge’s records. And for a base of over 300,000 subscribers, the level of continuity reflected the months of planning that came before it.

Discover how Recharge quickly enables subscriptions

Results

With the migration complete, Good Ranchers shifted from managing a fragmented tech stack to operating on a unified, scalable subscription platform. The impact was immediate.

By replacing several SaaS tools with Recharge’s suite of tools, the team removed layers of middleware, reducing tech debt and the need for constant engineering support. Marketing and retention teams gained autonomy to launch offers, test flows, and manage experiences directly within Recharge, shortening experimentation cycles and improving speed to market.

Customer experience improved as well. Recharge’s flexible subscription management tools made it easier for customers to adjust deliveries, skip orders, or change dates. This flexibility strengthened retention, decreasing churn rate by 32%.

With fewer systems to manage, Good Ranchers improved coordination across operations, engineering, and lifecycle teams. Each department could focus on its strengths instead of compensating for technical limitations. Engineering regained time for product innovation. Marketing gained the ability to experiment rapidly. And leadership gained confidence that the subscription engine could support long-term scale.

As the partnership deepened, Good Ranchers began collaborating with Recharge on product roadmap discussions, beta programs, and on-site working sessions. These touchpoints helped refine their subscription strategy and ensure that new features aligned with the needs of high-volume, Shopify brands.

Conclusion

Good Ranchers’ migration to Recharge marked a turning point for the business. By simplifying their tech stack, strengthening their Shopify alignment, and partnering on a disciplined migration process, the team gained a more stable, scalable foundation for subscription growth.

Today, they operate with greater speed, clearer data, and a subscription experience built to evolve with their customers. And with their system unified under Recharge, Good Ranchers is positioned to continue scaling confidently—supported by a platform and partnership designed for what comes next.